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Our 5th Birthday!

Our 5th Birthday!This week marked a major milestone for WWJ! In one form or another, I’ve been writing this email newsletter for five years — and what a five year term it’s been!

I spent a couple hours last night looking over past WWJ newsletters, and was struck by how much Japan’s mobile scene has changed. In 2001, when I started writing a weekly mobile-focused newsletter for J@pan Inc, i-mode had just celebrated its second birthday, KDDI had yet to roll out CDMA 1X services and the No. 3 competitor in the market was known as “J-Phone.”

Today, DoCoMo is far in the lead with their 3G FOMA service and music and TV are the new hot trends; i-mode itself has become almost dasai (uncool). KDDI have created one of the mightiest and most unified mobile platforms on Earth, with GPS-based blogging, shopping and PC Internet integration drawing huge usage. The company formerly known as J-Phone is about to become the company formerly known as Vodafone as Masayoshi Son attacks 3G mobile with the same successful discount focus with which he attacked NTT and home broadband.

Bonus ‘those were the days’ tidbits via the WWJ Newsletter after the jump!

Casio G'zOne Headed to Verizon

According to PhoneScoop the FCC finally approved the NX9200 cellphone, the U.S. version of Casio’s popular G’zOne. The handset, which takes both styling and engineering cues from Casio’s G-Shock watch line, sports a Verizon logo in FCC documents. WWJ covered the launch here in May 2005 and said at the time “This could be a design winner should it land on US shores in time for the Christmas shopping rush.” Looks more like “almost in time for spring-break in Florida” instead!

Will it be SanyoKia or Nokia-San?

Will it be SanyoKia or Nokia-San? by Mobikyo KKLast week’s announcement of Nokia and Sanyo joining forces to boost their combined CDMA market share in the US was lost in the next-gen mobile TV hype and media avalanche (not to mention complaints about pokey dial-up access from the venue) coming from the 3GSM World Congress. The Nokia-Sanyo combination is an obvious play with both sides bringing a decent value proposition to the table; Nokia has massive manufacturing capacity, established distribution channels and a global brand while Sanyo has proven experience producing ultra-cool high-tech handsets and strong operator/vendor relationships. The companies gave no financial details of the tie-up, which is expected to close in the second quarter, but the JV will be based in Osaka and San Diego with an estimated 3,500 employees.

The challenge — and rewards — of morphing these respective ‘best of’ brands into a unified product offering are significant. Sanyo has advanced mobile battery and GPS chip expertise that even a Nokia would be hard-pressed to build on their own and such technologies are fast becoming key competitive differentiators as the US (and other markets) mandate emergency location reporting and other public safety services. Sanyo was vaulted to the ranks of top-tier suppliers to national champion DoCoMo last year as the name behind some of Big D’s first GPS-enabled models, the SA800i and SA700iS.

A Nokia-Sanyo tie-up makes sense from an economy of scale perspective and the end result should be better hardware for the end user, potentially at a lower price, which should please the operators and — more to the point — their shareholders.

ACCESS NetFront Browser in 11 New Sanyo Handsets

ACCESS Co., Ltd., a global provider of mobile content delivery and Internet access technologies, today announced that its NetFront browser has been deployed in 11 SANYO handset models available in regions throughout the world including the U.S., Canada, Mexico, and New Zealand. Powered by NetFront browser, SANYO handsets represent some of the best-selling devices available from SANYO’s mobile operator partners. NetFront has been selected as the browser technology for 11 SANYO handsets, which include the SCP-8300, SCP-9000, SCP-7500, SCP7400/QW, SCP-4920/QW, SCP-8200/QW, SCP-2300/NZ, SCP-9000/NZ, SCP-2300/CA, SCP-8300/CA, and SANYO MVP models.

KDDI's Competitive Edge in Japan

Over the past 12 to 18 months the mobile division of KDDI, known here as ‘au,’ has been leading the way in Japan’s cellular marketplace. During a recent interview at the 3G World Forum, one European visitor asked the seemingly obvious question, “What is the main reason for their success?” KDDI au's Competitive Edge in Japan by Mobikyo KK

The reasonable answer is that it’s actually a combination of several factors, but one thing stands out. Compared to the NTT DoCoMo and Vodafone business models, au has a very tight focus on the domestic market. Their attention to detail in customer service and product offerings is not challenged by how the product mix and content offerings might fit into the company’s global strategy — and it shows. This has allowed au to take the lead in areas like GPS, flat-rate data and faster networks, all provided to the consumer on affordable price plans. The carrier now offers a full suite of popular and useful services ranging from Navitime, EZ auctions, EZ book, EZ channel, EZ games, and EZ FM to (recently introduced) mobile IM (‘Hello Messenger’), mobile blogging (‘DuoBlog’) and Lismo.

Looking again at au’s recent blitz of cutting-edge models at Designing Studio last week, just in time for Japan’s peak spring sales season, we were truly impressed; it will be a tough choice for shoppers. The phones and services strongly illustrate one of the most fundamental and important learnings about Japan’s mobile success that we’ve been trumpeting for years.

KDDI Introduces Seven New 3G Handsets

This week was a new-cell-phone-announcement triple-play! Following DoCoMo on Tuesday and Vodafone yesterday, KDDI’s au brand held a press conference this afteroon at the super-swank New Otani hotel to unveil an impressive spring line-up. From L. to R. (below): Toshiba’s W41T with Japan’s first built-in 4GB HDD, the slick-styled Neon, is the latest addition to the in-house Design Project; Hitachi’s W41H ‘One-Seg’ digital TV phone; Casio’s W41CA, featuring a FeliCa mobile wallet; Kyocera’s W41K is a ‘Full Function’ camera phone with a 3.2-megapixel cam; SonyEricsson’s W41S is also FeliCa IC-enabled; and finally the Sanyo W41SA, which has an interesting handwritten character scanning application. The new fleet will hit store shelves starting in February along with the introduction of an enhanced Listen Mobile Service.

KDDI Introduces Seven New 3G Handsets by Mobikyo KK