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Au Blitz Unveils Seven New Handsets

KDDI has just held a press conference in the New Otani hotel to introduce another seven new handset models for the summer season just as the most recent batch announced earlier this year are now hitting the streets here in Japan. The new hardware on tap includes a Walkman branded model from Sony Ericsson and Casio’s follow-up to last years popular G’zOne water-proof ‘tough phone’ offering. They have also announced another Hitachi handset with the felica mobile wallet chip, a super-slim Kyocera coming in at 18mm thick with a 2.4inch ASV liquid crystal screen (and analog tv tuner), a new Toshiba ‘mass music’ model with bluetooth and 1GB memory on-board plus an additional digital TV tuner enabled unit (with PC site viewer) coming from Sanyo.

Sprint Introduces Espresso Mobile Phone

Consumers now have more choice in color mobile phones, as Sprint and Sanyo just announced the introduction of the SCP-3100 series. Available in four trendy colors, Pure Silver, Blue Energy, Always Pink, and the “hottest color to go mobile,” Espresso! According to Danny Bowman, vice president of product marketing for Sprint “Each family member can own the phone in a different color, making it easy to tell a child’s phone from a parent’s as you’re rushing out the door in the morning. Sanyo is the first in the U.S. to introduce the color Espresso in a handset.” [Funny, it looks sorta brown to us — Eds]

Japan Launches Digital TV for Mobile Phones

Japan Launches Digital TV for Mobile PhonesNHK and five commercial TV broadcasters held a splashy launch party in Tokyo’s central Shinjuku train station on Saturday afternoon, announcing the official start of terrestrial ‘One-Seg’ broadcast services. The carriers have lined up accordingly: NTT DoCoMo has partnered with Nippon Television and Fuji Television, while KDDI has forged a partnership with TV Asahi.

The new digital tuner-enabled handsets, coming from Panasonic, Hitachi and Sanyo, should deliver up to three hours of TV viewing time by processing and decoding only the requested channel — as opposed to current analog units which run only about an hour and eat more juice as they decode all incoming broadcast channels. Vodafone’s 905SH from Sharp is rumoured to be available just in time for the World Cup in June.

WWJ has been covering this story since the spring of 2004 when early prototype handsets were first introduced at an NHK open-house event.

NEC Looking for Global Partner

According to a story in the Daily Yomiuri, NEC’s next president Kaoru Yano told a recent press conference that “It’s bizarre that there are more than 10 cell phone makers in Japan. We’ll definitely go for a tie-up”, showing his enthusiasm for a rearrangement plan. Following the Nokia-Sanyo announcement and as mentioned in our Predictions for 2006, we are not surprised to hear about his plans for consolidation in the Japanese OEM market.

Japan's Global Mobile Market Shrinks

Global mobile phone sales in 2005 rose 21 percent from the previous year to 816.6 million units, with Japanese manufacturers’ share shrinking from 2 to 1 percent, information technology research company Gartner Japan Ltd. said Thursday. Although Japanese-Swedish joint venture Sony Ericsson Mobile Communications AB’s share grew to the fifth-largest, total share by Japanese companies went down from the 2 percent level to the lower 1 percent.

Will it be SanyoKia or Nokia-San?

Will it be SanyoKia or Nokia-San? by Mobikyo KKLast week’s announcement of Nokia and Sanyo joining forces to boost their combined CDMA market share in the US was lost in the next-gen mobile TV hype and media avalanche (not to mention complaints about pokey dial-up access from the venue) coming from the 3GSM World Congress. The Nokia-Sanyo combination is an obvious play with both sides bringing a decent value proposition to the table; Nokia has massive manufacturing capacity, established distribution channels and a global brand while Sanyo has proven experience producing ultra-cool high-tech handsets and strong operator/vendor relationships. The companies gave no financial details of the tie-up, which is expected to close in the second quarter, but the JV will be based in Osaka and San Diego with an estimated 3,500 employees.

The challenge — and rewards — of morphing these respective ‘best of’ brands into a unified product offering are significant. Sanyo has advanced mobile battery and GPS chip expertise that even a Nokia would be hard-pressed to build on their own and such technologies are fast becoming key competitive differentiators as the US (and other markets) mandate emergency location reporting and other public safety services. Sanyo was vaulted to the ranks of top-tier suppliers to national champion DoCoMo last year as the name behind some of Big D’s first GPS-enabled models, the SA800i and SA700iS.

A Nokia-Sanyo tie-up makes sense from an economy of scale perspective and the end result should be better hardware for the end user, potentially at a lower price, which should please the operators and — more to the point — their shareholders.

Sanyo and Nokia to JV for U.S.

Sanyo Electric Co. has reached a basic agreement with Finland’s Nokia Corp. to set up a 50-50 joint venture in the US as early as next autumn to make 3G mobile phones, the Nihon Keizai Shimbun reported without citing sources. The new joint venture, which will likely be located in San Diego will produce CDMA2000 3G cell phones, the business daily said. For Nokia, the joint venture will likely help it absorb Sanyo’s know-how, particularly in the development of thin handsets, according to the report.

ACCESS NetFront Browser in 11 New Sanyo Handsets

ACCESS Co., Ltd., a global provider of mobile content delivery and Internet access technologies, today announced that its NetFront browser has been deployed in 11 SANYO handset models available in regions throughout the world including the U.S., Canada, Mexico, and New Zealand. Powered by NetFront browser, SANYO handsets represent some of the best-selling devices available from SANYO’s mobile operator partners. NetFront has been selected as the browser technology for 11 SANYO handsets, which include the SCP-8300, SCP-9000, SCP-7500, SCP7400/QW, SCP-4920/QW, SCP-8200/QW, SCP-2300/NZ, SCP-9000/NZ, SCP-2300/CA, SCP-8300/CA, and SANYO MVP models.

KDDI's Competitive Edge in Japan

Over the past 12 to 18 months the mobile division of KDDI, known here as ‘au,’ has been leading the way in Japan’s cellular marketplace. During a recent interview at the 3G World Forum, one European visitor asked the seemingly obvious question, “What is the main reason for their success?” KDDI au's Competitive Edge in Japan by Mobikyo KK

The reasonable answer is that it’s actually a combination of several factors, but one thing stands out. Compared to the NTT DoCoMo and Vodafone business models, au has a very tight focus on the domestic market. Their attention to detail in customer service and product offerings is not challenged by how the product mix and content offerings might fit into the company’s global strategy — and it shows. This has allowed au to take the lead in areas like GPS, flat-rate data and faster networks, all provided to the consumer on affordable price plans. The carrier now offers a full suite of popular and useful services ranging from Navitime, EZ auctions, EZ book, EZ channel, EZ games, and EZ FM to (recently introduced) mobile IM (‘Hello Messenger’), mobile blogging (‘DuoBlog’) and Lismo.

Looking again at au’s recent blitz of cutting-edge models at Designing Studio last week, just in time for Japan’s peak spring sales season, we were truly impressed; it will be a tough choice for shoppers. The phones and services strongly illustrate one of the most fundamental and important learnings about Japan’s mobile success that we’ve been trumpeting for years.