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Japan Rail Launches Mobile Wallet Phone Service

Japan Rail Launches Mobile Wallet Phone Service by Mobikyo KKOn a sunny Saturday morning here in Tokyo, Japan Rail launched their long-awaited Mobile Suica service, which will allow customers to use their FeliCa-enabled Osaifu ketai (wallet phone) to get into the station simply by swiping their handset past the turnstile reader. The service will be available at almost 900 stations located in the Tokyo, Sendai, Niigata, and Kansai regions. On roll-out day the system supports 12 handset models from DoCoMo and KDDI; none of the three available Vodafone units will be supported at launch. Interesting to note that DoCoMo’s latest F702iD, just announced last week, will be accepted as well. Until now, it has in fact not been possible to use your phone as a train ticket in Japan. Despite all the live demonstrations, trade-show hype and media speculation around FeliCa, the FeliCa-based Suica cards used by JR and the FeliCa-based handsets sold by DoCoMo, KDDI and Vodafone have been incompatible. As the well-established ‘Suica’ card is also accepted at many shops (including Bic Camera, a major electronics chain) in and around JR stations, this move will undoubtedly push up the volume of mobile payments made in 2006. It should come as no surprise that NTT DoCoMo announced on 26 January that sales of their FeliCa handsets passed the 10 million mark, a notable increased from the stated [.pdf] circulation of 7.7 million units in November 2005.

Vodafone Japan New 3G Phones: Details, Audio Interview

Last week was a rare clean sweep in Japan’s tooth-and-nail handset race as each of the Big Three carriers in turn announced multiple new 3G models at splashy press events. Across the field, we saw an onboard 4-GB hard drive and a digiTV phone from KDDI, the 702i ‘designer’ models from DoCoMo and Japan’s first Samsung phone and new 3G data services from Vodafone. Vodafone Japan New 3G Phones: Details, Audio Interview

It’s no simple coincidence that this week the carriers are announcing their third-quarter financial results: it’s super vital to have a flashy new set of handsets to point to when presenting your report card to the analysts in Tokyo and London. Also, spring is the premiere mobile sales season in Japan and the models announced last week should hit the streets around cheery blossom time.

If Vodafone Japan’s market troubles in the past couple of years can be blamed on handset mix, then the new phones may go a long way to to fixing Big Red’s market position. Today’s WWJ Portable Reportable MP3 audio report features an interview with Vodafone Japan from last week’s press event with in-depth details on their new 3G models, which include phones from Samsung, Toshiba, Sharp and NEC, and comments on competitive positioning in the market.

KDDI Introduces Seven New 3G Handsets

This week was a new-cell-phone-announcement triple-play! Following DoCoMo on Tuesday and Vodafone yesterday, KDDI’s au brand held a press conference this afteroon at the super-swank New Otani hotel to unveil an impressive spring line-up. From L. to R. (below): Toshiba’s W41T with Japan’s first built-in 4GB HDD, the slick-styled Neon, is the latest addition to the in-house Design Project; Hitachi’s W41H ‘One-Seg’ digital TV phone; Casio’s W41CA, featuring a FeliCa mobile wallet; Kyocera’s W41K is a ‘Full Function’ camera phone with a 3.2-megapixel cam; SonyEricsson’s W41S is also FeliCa IC-enabled; and finally the Sanyo W41SA, which has an interesting handwritten character scanning application. The new fleet will hit store shelves starting in February along with the introduction of an enhanced Listen Mobile Service.

KDDI Introduces Seven New 3G Handsets by Mobikyo KK

Sanyo and KDDI Introduce 3 New Sweet Handsets

Sanyo and KDDI Introduce 3 New Sweet HandsetsBuilding on the original teen-targeted Sweet handsets first introduced in January 2005, the companies have just announced three new models for release starting 1 February. One of the key features included in the first series was a GPS-aided application that included user location data in email sent from the phone (so that parents would know whether young Yukiko-chan was actually at juku (cram class) — or not). The second gen of these handsets goes a few steps further to include that function as well as the new Voice Input application and Hello Messenger, for starters. The latest CDMA 1X (3G) Sweet-series all have 1.3-megapixel cameras, are both BREW- and Flash-enabled and include a built-in security buzzer that boasts a screaming 98dB alarm in case of emergency.

Perhaps the most interesting new feature that was announced, and missed by most other mainstream media, was the new OCR feature. You use the phone’s camera to scan text, such as an email address, URL or phone number, which can then be easily added to the onboard address book; this is a very handy feature. There is also a new “Camera Dictionary” BREW application that will also scan — and translate — English text into Japanese kanji characters as well. Now that is Sweet!

Safety features for children is a growing market niche and this series should prove very popular with both youthful customers and their parents (subscribers log in for full feature descriptions from the press release).

DoCoMo to Grab 3G Lead from KDDI

DoCoMo to Grab 3G Lead from KDDIIn the 1997 movie Titanic, Thomas Andrews, the ship’s designer, states: “From this moment, no matter what we do, Titanic will founder… It is a mathematical certainty.” In the same light, it’s interesting to note today’s news from NTT DoCoMo, stating the carrier surpassed 20 million 3G FOMA subscribers on 29 December 2005. If we assume the same rate of growth this month, and compare to KDDI’s presumed rate of growth in December and January, we can make a pretty good guess as to when Big D will grab 3G lead. More importantly, what does this mean for the market?

(Excerpt from full article) We can also expect January to be a good month for phone sales — for all carriers — due to a rather significant practice in Japanese culture: o-toshidama. This is the practice of giving gifts of money to children and teens. The money is usually given in little decorative envelopes, and according to 1999 data from the Kumon Children’s Research Institute, an average child received around 40,000 yen (I guess it’s more now). Most significantly: “Most save the money, [but] others spend it on relatively expensive computer games, clothes, and CDs.” And phones, we suspect.

Wireless Watch Japan – Top Stories for 2005

Wireless Watch Japan - Top Stories for 2005We published 596 articles on Wireless Watch Japan in 2005 and thought you might enjoy looking back at the most popular Japan mobile industry highlights from the year. The links below, three from each month, represent the two top stories (by volume of visitor requests) and a third which we consider a significant development in that 30-day period.

It’s been a year of explosive year in the mobile world and 2006 is set to be even much more interesting with faster mobile networks, more powerful handsets and compelling contents settling into the mainstream. Here in Japan, we are expecting a dramatic increase in m-commerce adoption, driven in part by Mobile Suica’s launch, set for later in January and the start of ‘One-Seg’ digital TV broadcasting starting — on all three carriers — on 1 April (no joke). We also see a potential increase in churn as a result of the (belated) introduction of number portability and with three new carriers entering the market, even DoCoMo is concerned.

One of the more obvious action areas in 2006 will be the increase of M&A activity at all levels; in particular, look for consolidation in the Japanese handset market. Meanwhile, lets boldly predict that we’ll have at least a few 3.5G (HSDPA) phones on the streets of Tokyo by this time next year. Interesting times ahead, indeed. Get all the skinny after the jump!