As predicted, SoftBank Mobile announced their latest handset line-up for the upcoming “sales battle” of the winter 2007 season. The company has new 10 models on offer – 7 coming from Sharp alone – which will begin rolling out by the middle of November through the end of December. They have a dedicated Flash site Here and we’ve posted a few details with images after the jump.
Toshiba has announced that they will bring the universe of Japanese manga to the global market with the launch of MangaNovel, an on-line service that allows readers not only to download and read manga in Japanese but to post and offer for sale translations of content in other languages. Apparently the product will be used at MIT to help students study Japanese pop culture and comics.
The genesis of today’s Viewpoint was back in March, when we spotted this op-ed referring to Japan mobile that had stated: “What’s different about the Japanese mobile market is that innovation is moving toward business models and marketing tactics instead of technical features and functions.” That op-ed piece in turn cited a new research report on eMarketer, “Japan: Marketing to a Mobile Society,” which insisted: “What stands out in the current Japanese experience is the fact that the center of gravity for getting through to Japanese mobile users has shifted in favor of business models and marketing tactics as opposed to new technical features and mobile phone functions.”
We took exception to both these as serious mis-analyses of the cornerstone role that technological innovation and network infrastructure competition have played – and continue to play – in powering Japan’s mobile success story. After contact with the eMarketer editors, we agreed to write separate opinion pieces, which we would both republish side-by-side in our newsletters, as an excellent way to hash out the topic and let you – our collective readers – decide.
Sadly, the marketing guys at eMarketer quashed the idea, as the subject and the detailed discussion would be “too technical a topic for our [eMarketer’s] newsletter.” But we know that WWJ readers are more than smart enough to figure out for themselves what’s really driving the mobile Internet in Japan! So we wished the eMarketer editors best of luck in the future, again gave thanks that WWJ doesn’t have any meddling marketing guys, and herewith present to you our Viewpoint.
(Subscribers login to access the full article by WWJ editor Daniel Scuka)
Image: Holographic projection demo at NTT DoCoMo R&D Labs, November 2006 ©Mobikyo
IDC released a report earlier this month which identified InnoPath as the strongest MDM (Mobile Device Management) vendor in its ability to gain market share and alignment with market opportunities. Of the top eleven MDM providers, InnoPath was favorably positioned with its ability to leverage market trends, its growth potential, as well as its ability to gain market share.
Toshiba has announced a new series of embedded NAND Flash memories for mobile phones offering both a configurable single-level cell (SLC) memory area and a multi-level cell (MLC) memory area, allowing applications and data to be stored on the same chip. The five memories in the mobileLBA-NAND series range in capacity from 2- to 32-gigabits(1) (Gb). The 2Gb, 4Gb and 8Gb versions can be allocated as SLC up to their full capacity, while the 16Gb and 32Gb versions can support up to 8Gb of SLC, offering manufacturers greater flexibility in allocating memory in their products. Samples of mobileLBA-NAND packaged in MCPs will be available from August 2007.
Millimeter-wave communication is a highly anticipated solution that offers high-speed wireless communication in the 60GHz band, a frequency over ten times higher than that of wireless LAN. The new fabrication process uses a low-cost CMOS process to achieve high-speed, highly-integrated wireless communications over short distances, and will support development of consumer applications. According to Physorg, Toshiba unveiled the technology on June 15 at the 2007 Symposia on VLSI Circuits, in Kyoto.
