Skype
Skype

Skype

Insider Visit to Tokyo's Hottest Mobile Players

Wireless Watch Japan will produce the third Mobile Intelligence mission to Tokyo, 17-22 April 2005, providing an in-depth study of the success factors, companies and technologies that have boosted Japan’s mobile Internet into the world’s No. 1 position. Full Press Release Here

In the past year, new third-generation (3G) wireless Internet services have won millions of mobile consumer customers with QR bar-code readers, e-wallet-based m-commerce, mobile TV, and CD-quality music downloading all enjoying fast consumer uptake. Furthermore, flat-rate data pricing, convergence between cellular, VoIP and fixed wireless services, and per-event billing are all fundamentally reshaping mobile business models. Nonetheless, as Japan’s carriers perfect their 3G survival strategies, they find that 3G ARPUs are actually higher than on older 2G systems.

Some of Japan's Cool New Apps

In a telephone interview with a research company in Toronto last night, I was asked for examples of the coolest new applications or services in Japan. Without a doubt, I answered, mobile music and the Chaku Uta Full song download services are really eating up packet bandwidth. The week before last, KDDI announced that the cumulative downloads for EZ Chaku Uta Full (provided via the CDMA 1X EV-DO WIN network) had surpassed 3 million as of 1 March 2005, less than four months after the 19 November 2004 launch. The company added that the 1 million and 2 million milestones were achieved on 5 January and 5 February, respectively.

From the WWJ Newsletter. Log in to read full article. To receive WWJ’s free email newsletter, subscribe here.

Vodafone V603 Models Appeal to 2G Mobilers

WWJ’s director of digital media Lawrence Cosh-Ishii was on the platform at JR Ebisu station on Tokyo’s Yamanote circle line earlier today and spotted a new ad for Vodafone’s V603T (from Toshiba). The Toshiba model and its partner, the V603SH (Sharp), released in February, both feature much-improved analog TV and FM radio functionality and the Sharp model has a built in 3D motion sensor. The ad campaign and the new cellys highlight Vodafone’s continued development of cutting-edge 2G models.

Would You Store Cash on a Losable, Spamable, Stealable Celly?

It may look as though WWJ has been devoting too much editorial space to FeliCa coverage lately, but the fact is: FeliCa continues to be hot news. On Thursday last week, No. 3 carrier Vodafone announced they, too, had signed up to deploy Sony’s contactless payment technology on Big Red cellys, likely by fall this year. But I wonder if all Japanese consumers will be equally happy to store their hard-earned cash on a losable, spamable, stealable cell phone?

Mobile Intelligence from CEATEC Japan

Panasonic CEATEC TourIn today’s program, we speak with Yutaka Nakamae from Panasonic’s Corporate External Relations Group who met with us during last fall’s CEATEC consumer electronics show in Tokyo. While there’s plenty of eye candy, including Panny’s 900iV (released in mid-2004), some skin-able models to please those who can’t decide on their favorite color and the very cool GSM X700 (now on sale in Europe), the real intelligence relates to finding our who’s boss in the carrier/manufacturer relationship (Hint: Who owns the customer?). Today’s proggy is not only a fun one — showing some great cellys from the October CEATEC show — but it also reconfirms the reality of the relationship between cell-phone makers and cellular operators in Japan — in this case, Panasonic and DoCoMo.

Cell-Phone Soap Opera a Cool New Genre

Love comes to the really, really small screen in a mobile, only-in-Japan, soap opera made exclusively for KDDI 3G cellys. The live-action soap opera, Yokohama 80s, follows the predictable lives, loves, and losses of young, beach-loving Japanese boys and girls back when Madonna was still Like a Virgin. Eighties’ big hair, big shoulders, and big hits have been downsized to tiny, two-and-a-half-minute broadcast bites. The story is adapted from Shogakan Shukan’s weekly Big Comic Spirits-series “Tokyo Eighties” (published as a serial manga) but features all-new original characters and storylines by the same author. Can the mobile laundry soap commercials be far behind?