Insider Visit to Tokyo's Hottest Mobile Players
Insider Visit to Tokyo's Hottest Mobile Players

Insider Visit to Tokyo's Hottest Mobile Players

Insider Visit to Tokyo's Hottest Mobile Players

Wireless Watch Japan will produce the third Mobile Intelligence mission to Tokyo, 17-22 April 2005, providing an in-depth study of the success factors, companies and technologies that have boosted Japan’s mobile Internet into the world’s No. 1 position. Full Press Release Here

In the past year, new third-generation (3G) wireless Internet services have won millions of mobile consumer customers with QR bar-code readers, e-wallet-based m-commerce, mobile TV, and CD-quality music downloading all enjoying fast consumer uptake. Furthermore, flat-rate data pricing, convergence between cellular, VoIP and fixed wireless services, and per-event billing are all fundamentally reshaping mobile business models. Nonetheless, as Japan’s carriers perfect their 3G survival strategies, they find that 3G ARPUs are actually higher than on older 2G systems.

Building on the successful Mobile Intelligence Tours in April and October 2004, the April 2005 MIT will give participants in-depth know-how and actionable intelligence direct from the heart of mobile Japan. The MIT will comprise six days of intensive company visits, executive presentations, application demonstrations, user sessions, and networking events, guided and analysed by three leading mobile Japan experts providing daily Q&A and wrap-up.

MIT members will learn about operator strategies for 3G, data portals, new services, and mobile marketing; success factors behind i-mode, EZweb, and Vodafone live!; what’s coming from handset makers and application developers; which applications can be exported and who has entered the Japan market; and state-of-the-art management lessons after 6 years of “Mobile Kaizen” in the world’s No. 1 mobile data market.
Participants will also meet and network with Tokyo’s brightest mobile insiders, entrepreneurs, and developers, as well as real users showing what they love, and hate, about Japan’s much talked-about mobile Internet.

MIT program keywords include market overview, business data, carrier strategy, downloadable applications (Java/BREW), mobile music (ring tones/real tones), GPS-based location-based services, 3G, terminal technology, video telephony, and cross-border opportunity.

The April MIT is scheduled to include:

  • Enhanced live user and mobile application demonstrations
  • Visits to carriers, terminal makers, content providers and technology vendors
  • Guided visit at Designing Studio, the coolest mobile showroom on Earth
  • Expanded networking opportunities with industry, academics, and analysts/media
  • Participation in the “Mobile Monday” (MoMo) networking event, Tokyo’s coolest forum for mixing and matching in the mobile economy

(Contact MIT organisers directly for final agenda.)

The MIT fee is Euro 3,500.00 per person, and includes full participation, 3G phone rental, most meals, on-tour transfers, networking events and a 6-month subscription to Wireless Watch Japan. Fee does not include airfare, airport transfers, hotel, some meals, or incidentals.

MIT participation is limited to 15, assigned on a first-come, first-served basis. Deadline for submitting a participation order form is 13 April 2005.

For additional information, brochures, and registration, please access the website at:

Organisers reserve the right to limit participation based on demand. Organisers also reserve the right to change, modify, alter, or amend the content, scope, dates, or fact of the Mobile Intelligence Tour based on external and other factors. The MIT requires a minimum number of confirmed registrees in order to proceed. Trademarks, trade names, and logos mentioned herein are the property of their respective owners.

About Wireless Watch Japan is the only independent English-language media focusing exclusively on the business of wireless in Japan. The site provides in-depth reporting in streaming video, mail magazine, and Web formats, and helps decision-makers make business sense out of wireless confusion. Savvy viewers also get a first-hand peek at the handsets, technology, tools, and applications making Japan’s mobile market the coolest industry on Earth. The Wireless Watch Japan Mail and Video Newsmagazines deliver a unique blend of facts, statistics, specifications, business reporting, behind-the-scenes insight, and thoughtful analysis. Visit Wireless Watch Japan at


Daniel Scuka, Chief Editor
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