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KDDI Opens Hip Harajuku Design Studio

Harajuku Design StudioKDDI has opened an Alpha Pup playland for its mobile universe right in the heart of Tokyo fashion central — Harajuku. Five floors of interactive phones and games, KDDI Designing Studio sits strategically at the mouth of Takeshita Dori at one of the area’s busiest intersections.

At the ribbon-cutting ceremony on 3 March, we listened to KDDI’s President Tadashi Onodera describing the strategy behind the choice of locations, saying the company has to synch with the needs and wants of its customers and their changing lifestyles: “It is Harajuku that draws the opinion leaders of Japan’s youth culture.” Youth culture is a prime focus for Japan’s top 3G provider. Their Chaku Uta Full music download system and EZ Game Street mobile gaming portal are exactly what the pediatrician ordered for young mobile slackers looking for portable fun. The company hopes a flood of trendy pop princes and princesses will wash through Designing Studio’s sliding glass doors, reaching out for KDDI’s cutting-edge techno fun as they flow on through.

KDDI Cell Phones Get Smart Tagged

Japan’s KDDI/au introduced two different prototype smart-tag mobile phones to the media. One handset is equipped for close-up scanning from just a few centimeters and another reads data as far away as 10 meters. Combined with GPS global positioning networks these handsets could download coupons and ads from nearby stores, receive and store data for distribution companies or scan merchandise right over the phone to link up with detailed shopping info on the Internet. Of course QR codes are already doing some of these things but smart tags bypass a lot of intermediate steps to cut to the encrypted chase.

Mobinet Index 2004

The latest Mobinet study from A.T. Kearney reports that 41 percent of the world’s wireless phone users expect to be regular or heavy users of data services by 2005. The Index looks at current and planned usage of wireless data services such as mobile email, games, music downloads, photo messaging, and news updates and the strong user demand represents a whopping 200-percent increase over the past year. Have mobile data services finally reached a tipping point?

Fujitsu Develops Invisible Embedded Data Image Technology for Mobile Devices

JCN Newswire, 30 June 2004
Fujitsu Laboratories Ltd. today announced the development of the world’s first technology that embeds 12-digit numerical data (*1) in printed color images in a way invisible to the human eye. This new technology makes it possible to embed data, such as ID codes to convert URLs or telephone numbers, into color images for magazines or advertisements without interfering with the printed design. Utilizing this technology with mobile phones or PDAs enables easy Internet access and phone calling. This technology was developed to provide more natural interfaces using mobile phones or PDAs to customers offering new services such as linking printed images to the Internet.

DoCoMo Launching New 506i Models

DoCoMo announced today the release of D506i and F506i, two new handsets in the 2G i-mode compatible mova 506i series, that will be marketed beginning May 19, 2004. The D506i [.jpg image] features a voice-activated camera shutter and multifunctional side button to activate the camera for stills/video or the voice recorder, even while the handset is closed. The F506i [.jpg image] includes a 2.04 mega-pixels autofocus CCD camera with a sweep-type fingerprint sensor. You can also get a sneak peek at the new 506i series models in our video coverage from the recent launch event.

DoCoMo's 506i Series Launch Event

DoCoMo's 506i Launch EventWe’re not too sure about NTT DoCoMo’s motivation for fielding the first three models of the new 506i-series second-gen cellys. Sure, Big D have got to stay in front of the public eye with new models, new colours, etc. Japan’s consumer terminal market is nothing if not intensely competitive and trying to sell six-month old cell phones — which have often already lost 50% of their value at retail — is like, Oh, Soooo six-months old… Missing a slot in the handset upgrade cycle can be costly, as No. 3 competitior Vodafone has found to their regret. Full Program Run-time 14:32