Japan’s mobile-phone shipments are forecast to rise this year, after gaining for the first time in three quarters in the period ended December, researcher IDC said. For all of 2005, shipments rose 0.5 percent to 44.32 million units. Sales of 3G handsets in the fourth quarter helped offset declines in the previous two quarters, fourth-quarter mobile-phone shipments rose 7.1 percent to 11.6 million units from a year earlier, IDC said.
K-cab is a SMS-based service for calling taxicabs, which is available in Iwate prefecture. The service can also be used with QR codes that encode location information. Vending machines that bear such location-encoded QR codes are being installed in varous places in the prefecture so that people can easily call a cab just by taking a picture of a QR code with their camera phones and connecting to the K-cabs’ taxicab dispatch website.
Index Solutions announced a joint venture today with Tokyo based Kuremen Technologies to trial an image recognition program using photos taken by the camera of mobile phones. The new service, called PicLin, will enable the company to provide users with additional information according to the picture sent via e-mail using image recognition technology powered by Kureman.
“Despite the high prices, there were huge line-ups waiting to buy the new Willcom PHSes,” said my Kiwi pal in an email last night. It looks like some of Willcom’s PHS phones appear to be selling well on the strength of flat-rate voice and data and handsets that are at least comparable to the high-end 3G cellular models from the Big Three carriers. Is this a hint of price destruction to come when the new licensees jump into the market in 2006?
“It normally takes about 20 minutes to get a new phone, but the wait for the new Willcom models on the first day of sales was over an hour and a half. A day or two later and the long lines have vanished,” added Keith Wilkinson, a long-time Japan hand and a keen watcher of all things electronic.
He was referring to the WX300K, WX310K and WX310SA, from Kyocera and Sanyo, as initially reported by WWJ in October, the first in a new series of PHS models. PHS is the shorter-range, non-cellular standard that has enjoyed a resurgence in popularity due to lower costs of usage and flat-rate pricing. According to Willcom, phones could be reserved starting on 11 November, and became or will become available in shops on the 18th (WX300K, silver and ochre), the 25th (WX310K, silver & pink; WX310SA, silver & red) and the 30th (WX310K, other color).
Here’s a slick way for Philip Morris to tap into their customers, within the well-established pack a day distribution network, using mobile. Running from early September through the end of December, Marlboro cigarette packs will have a unique lotto number under the lid allowing registered members to win branded merchandise on the spot ranging from lighters and ball caps to larger weekly prize draws for jackets and mountain bikes. The grand prize trip to Italy for some hands-on F1 gear jamming!
Clearly an innovative approach to tap into, segment and reward the companies loyal base. While it’s not the first time they have run at ‘coupon code’ campaign, the QR driven approach – created by part of the same crew who earned a Golden Lion at Canne for Vidal Sassoon – this should definitely render more valuable meta data results than 1994. Watch the show&tell video [26mb – .mp4] to see the process in action.. 😎
Another full day on the run for the Mobile Intelligence Japan mission-to-Tokyo crew, with three hours this morning focused on e- and m-payments. This is one of the hottest areas of interest for the wireless industry and we had a couple of great seminar room presentations that really helped everyone put the past, present and future road maps in perspective. Heading out on the street for afternoon sessions in Harajuku and on the Ginza, we managed to get our hands on some of the latest handsets coming from KDDI/au and got an inside peek at the possible future evolution of QR codes from ColorZip.
The evening’s local experts’ dinner, in a very traditional Japanese restaurant — with some fantastic food and conversation — was the perfect way to finish off the day. A dozen hard-core mobile pros gathered to exchange views and opinions about domestic and international markets and strategies while trying to keep up with all the plates and pitchers that just kept coming from somewhere on the other side of the koi pond. Like the title says… Now We’re (Really) Cooking!
