Index Solutions announced a joint venture today with Tokyo based Kuremen Technologies to trial an image recognition program using photos taken by the camera of mobile phones. The new service, called PicLin, will enable the company to provide users with additional information according to the picture sent via e-mail using image recognition technology powered by Kureman.
“Despite the high prices, there were huge line-ups waiting to buy the new Willcom PHSes,” said my Kiwi pal in an email last night. It looks like some of Willcom’s PHS phones appear to be selling well on the strength of flat-rate voice and data and handsets that are at least comparable to the high-end 3G cellular models from the Big Three carriers. Is this a hint of price destruction to come when the new licensees jump into the market in 2006?
“It normally takes about 20 minutes to get a new phone, but the wait for the new Willcom models on the first day of sales was over an hour and a half. A day or two later and the long lines have vanished,” added Keith Wilkinson, a long-time Japan hand and a keen watcher of all things electronic.
He was referring to the WX300K, WX310K and WX310SA, from Kyocera and Sanyo, as initially reported by WWJ in October, the first in a new series of PHS models. PHS is the shorter-range, non-cellular standard that has enjoyed a resurgence in popularity due to lower costs of usage and flat-rate pricing. According to Willcom, phones could be reserved starting on 11 November, and became or will become available in shops on the 18th (WX300K, silver and ochre), the 25th (WX310K, silver & pink; WX310SA, silver & red) and the 30th (WX310K, other color).
Here’s a slick way for Philip Morris to tap into their customers, within the well-established pack a day distribution network, using mobile. Running from early September through the end of December, Marlboro cigarette packs will have a unique lotto number under the lid allowing registered members to win branded merchandise on the spot ranging from lighters and ball caps to larger weekly prize draws for jackets and mountain bikes. The grand prize trip to Italy for some hands-on F1 gear jamming!
Clearly an innovative approach to tap into, segment and reward the companies loyal base. While it’s not the first time they have run at ‘coupon code’ campaign, the QR driven approach – created by part of the same crew who earned a Golden Lion at Canne for Vidal Sassoon – this should definitely render more valuable meta data results than 1994. Watch the show&tell video [26mb – .mp4] to see the process in action.. 😎
Another full day on the run for the Mobile Intelligence Japan mission-to-Tokyo crew, with three hours this morning focused on e- and m-payments. This is one of the hottest areas of interest for the wireless industry and we had a couple of great seminar room presentations that really helped everyone put the past, present and future road maps in perspective. Heading out on the street for afternoon sessions in Harajuku and on the Ginza, we managed to get our hands on some of the latest handsets coming from KDDI/au and got an inside peek at the possible future evolution of QR codes from ColorZip.
The evening’s local experts’ dinner, in a very traditional Japanese restaurant — with some fantastic food and conversation — was the perfect way to finish off the day. A dozen hard-core mobile pros gathered to exchange views and opinions about domestic and international markets and strategies while trying to keep up with all the plates and pitchers that just kept coming from somewhere on the other side of the koi pond. Like the title says… Now We’re (Really) Cooking!
Japan’s Willcom will launch four PHS mobile handsets this November packed with many of the same functions as high-end DoCoMo or KDDI models. Functions for the WX310K and WX300K both by Kyocera; Sanyo’s WX310SA; and JRC WX310J include a PC document viewer, NetFront V3.3 internet browser, Intellisync for Outlook, fingerprint authentification, music player, pixel reader, macromedia flash, even Bluetooth — all at rates the bigger carriers will find hard to match.
PHS (personal handyphone system) subscriber numbers, long in free fall against 3G mobile carriers, are slowly climbing back from the abyss thanks to low-cost fixed-rate subscriber packages that are saving consumers bundles of yen. Currently Willcom has an inter-service flat call rate under 3000 yen ($26) per month. The company has announced they will introduce a flat rate mobile data fee of just 3,800 yen ($33) to coincide with the release of the new 300/310 series. PHS subscribers will be able to dig in to a full buffet of mobile services for around 6,700 yen ($58) a month.
Japan’s lost souls and the musically minded are targets for two new W-CDMA 3G handsets from Vodafone Japan, the 903T and 803T, both by Toshiba. Scheduled for an October release, the 903T finally puts Vodafone on the real-time mobile GPS navigation map (rivals DoCoMo and KDDI have had network GPS phones for some time). Vodafone’s “Live Navi” navigation portal goes the competition one better with the addition of GPS global roaming options in the UK, Hong Kong, Holland, Spain and Germany — with more countries to follow. Of course, international roaming and Vodafone live! communication charges will apply, which might make it cheaper just to buy a guidebook.
Here in Japan, the navi service will map out routes according to specialized needs — like fewer stairs or covered access for when those typhoons hit. Vodafone’s main partner in mapping is well-known navigation data supplier Zenrin, which handles most of the live walk-through navigation and panorama shots via a split screen to show users just what they should be seeing on their route. Other partners specialize in train and subway routing, area-based restaurant maps or shopping information, as well as an international travel info site.
Interactive television programming is walking out the door and onto mobile handsets, pressuring Japanese TV broadcasters to adapt content and programming. Networks TBS and FujiTV are linking up with ColorZip Japan, a new server-based full-color bar-code technology that synchs TV broadcasts to related digital content for sponsored websites, music samples, contests and prize drawings.
We spoke with ColorZip Japan CEO Christopher Craney about how ColorCode is developing the Japanese market. Already in talks with telecom providers over having the code embedded onto new handsets, Chris discusses both corporate and individual marketing campaigns for this next-generation bar-code technology. We also interviewed the CTO, Evan Owens, who demonstrated several applications of their product.
NTT DoCoMo, Inc. announced today that it achieved 1Gbps real-time packet transmission in the downlink at the moving speed of about 20km/h in a field experiment on fourth-generation (4G) radio access. The experiment took place in Yokosuka, Kanagawa Prefecture on May 9, 2005. This is the latest achievement in DoCoMo’s ongoing development of key radio access technology for 4G mobile communications.
Now that TV viewing has jumped off the couch and onto the streets over wireless handsets, Japanese TV broadcasters are scrambling to adapt content and programming to mobile viewing. Colorzip Japan is introducing a Technicolor technology that could bring TV mobile marketing into focus for broadcasters.
Colorzip Japan recently announced it is working with strategic partners Fuji Television Network, and Tokyo Broadcasting System (TBS) on a late-summer launch of TV applications for its two-dimensional server based code recognition system, ColorCode, linking TV broadcasts to related digital content for sponsored websites, music samples, contests and prize drawings.
The technology could eventually provide easy access to TV programming in progress or rebroadcasts via subscriptions. For now though, the developers are looking at links to mobile program websites as well as contests and promotions. Colorzip Japan CEO Christopher Craney told WWJ, “TV companies are working on this initially as a way to promote their programming.” (Evan Owens, Director and CTO, made a presentation about this technology at Mobile Monday Tokyo’s April Event — Ed.).
What is the sound of one hand tapping? If you are a shareholder in NTT DoCoMo it could be a pretty loud sound indeed reverberating right into the executive boardroom. Shareholders at NTT DoCoMo’s Tuesday, 21 June, shareholders meeting will be able to vote by cell phone through a secure site tapping in ‘yea’ and ‘nay’ at their convenience without trudging all the way down to the New Otani Hotel in Akasaka.
NTT is one of a growing number of Japanese corporations mainstreaming cell phones into shareholder operations. Panasonic, video game maker Taito Corp., [.pdf] and Sony [.pdf] are each allowing M-votes at shareholder meetings this year. Voters receive an access code and password in their voter’s invitation/agenda (generally sent out a couple of weeks in advance). For the Panasonic meeting on 29 June, m-voters connect quickly to the secure site by scanning a QR code (scroll down) which kick starts the password process. DoCoMo shareholders also streamline through with a QR code. Both secure mobile and Internet voting sites may be handled by banks such as UFJ for Sony’s meeting or Chuo Mitsui Trust and Banking at Panasonic’s.
