WAMO: Mobile Music Downloads Adding Video Content
Warner Music Japan and KDDI Corp. have announced an agreement which will allow access to what is billed as the world’s first mobile music bundle: a package of audio, video, graphic and text content in a single, downloadable file. The service is available on au’s CDMA 1X WIN network and launched on 1 December with Sean Paul’s Za Trinity album. The partners’ press announcement [in Japanese] indicates a steady flow of new material in the pipeline for 2006. The music bundles are available on Warner Mobile – also known as ‘WAMO’ – which aims to allow club members to gain earlier-than-anywhere-else access to the label’s releases, artist interviews and live event schedules.
The downloadable ‘WAMO Packs’ include a variety of mobile music products such as videotones, mastertones and Flash screensavers and menus as part of a single download with the intention of letting customers customize their cell phone with their favorite artist. WAMO Packs also contain bonus material, such as video commentary from the artists, detailed information about the artists and their music, photos, cover art and links to web sites for additional information online.
This evolution in mobile music will come as no big surprise to those who attended the Mobile Monday Tokyo event at KDDI’s Designing Studio in June!