i-mode
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Train 'em up early: kids' phones rock!

I was talking to my accountant last week; she’s a smart, self-employed mid-career professional with a husband and kids and she’s definitely one of the more practical-minded Europeans I know.

We were talking about ‘handys’ (keitai, in Germany), and I told her about the huge success the mobile Internet and 3G are having (still) in Japan, versus in Europe where no one’s making a single (Euro) cent on UMTS. Her reaction was typical, but interesting: “I’m not going to use the phone for sending mail or anything but talking. The keypad is far too tiny. It’s just not in the mindset of my generation.”

Flat-Rate Data Plan Saved 10,000 Euro

We noted an interesting post on a local mobile developer’s site, which points out out how much money their flat-rate data plan saved the company in January. According to the scanned statement of the DoCoMo bill; “By using the pakehoudai option [a JPY 3,900 service plan option for unlimited usage of i-mode data traffic] you saved 1.67 million JPY this month.” They calculated the data packets used total just over 1GB (that’s hardcore — Eds) which would have cost approx. 10,000 Euro under the regular per packet billing model. Yikes!

Mobile Music Moves Off-Portal

Ever since the first ringtone sites began appearing on NTT DoCoMo’s i-mode menu back in 1999, most mobile music content providers in Japan have pushed to have their services appear on the ‘main menu’ of the wireless carriers. This ‘closed garden’ model has been widely criticized for putting too much power in the hands of the wireless carrier. However, it has still been attractive to CPs because of the enormous traffic that comes from the carrier’s menu, as well as the convenience of having customer billing handled by the carrier.

For the past seven years, CPs have flooded Japan’s three major wireless carriers with thick, 150-page proposals, in the hopes of getting their ringtone, mastertone, or other content listed on the menu. Despite the high barrier of entry and heavy restrictions, this method has until recently been the preferred way to operate a mobile music service in Japan.

January Carrier Stats Released

The latest subscriber figures were announced today with good news for SoftBank Mobile and what must be disappointing results for DoCoMo while KDDI continues to lead the pack in over-all performance again in January. We had mentioned that many industry watchers were expecting SoftBanks new flat-rate voice plan – announced in early January – would have an positive impact, and it certainly did. Most surprising was the small month-on-month loss of i-mode customers, the second time in 3 months, for the incumbent.

Warner Music Launches Rhino on i-mode

Warner Music has partnered with Catalyst Mobile to roll-out Rhino Music Service as an official content offering on DoCoMo’s i-mode menu. The service will provide monthly subscribers – at 315jpy – with search, recommendation, preview, and downloading of individual assets. Other features also include ‘This Day in Rock History’ trivia and ‘Songs You Know Ring Tone Corner.’

Napster Mobile Launches on KDDI

Napster announced the launch of it’s mobile music service on KDDI so Au brand customers can access Napster library through the EZ web network. Programming features, include personalized recommendations, featured artists and new releases, exclusive music and chart information. Napster Mobile made its Japanese debut this past November when it launched on DoCoMo’s i-mode platform.