NTT DoCoMo and Hutchison Essar announced today an agreement under which Hutch will launch the i-mode mobile service in India within 2007. DoCoMo will license the patented technologies and know-how needed for Hutch to offer i-mode on GSM, GPRS and W-CDMA networks. Preparations are also underway to launch i-mode in Hong Kong, Macao and the Philippines. DoCoMo plans to expand the service to a total of 26 countries/regions in the future.
The Telecom Carriers Association has released the official Japan mobile subscriber stats for November (current figures updated on our left navigation bar), with several stunning results. While not surprising – after the first full month of number portability – KDDI posted an impressive gain with a net +325,000 customers. In contrast, this might well be the first time that market leader NTT DoCoMo has ever announced a net client loss: -17,500. Perhaps even more shocking was the fact that their prized i-mode service also shed 56,200 subscribers! The SoftBank Mobile customer count – which is ‘confusing’ – indicated a net gain of +68,700 contracts, however they somehow managed to lose 3,600 subscribers to the company’s Yahoo! mobile web portal.. hmm? Finally, we saw the total number of 3G subscribers in Japan cross the 60M mark as the migration continued, showing gains of well over 1 mn upgrades per month.
Naviblog Japan was featured on Dreamgate, a Japanese government-supported organization, with the motto “Rise Up Japan” and that holds as its mission to nurture entrepreneurship in Japan. Found in the “Possibilities for Mobile Business” area within the “Fast Navi” section, Naviblog was featured in a marathon 5-article piece, the interview and article were authored by Kenichi Nakaya who has been involved with the mobile industry since the early days of the i-Mode. We have Naviblog’s presentation at Wireless Japan 2006 on Video Here.
DoCoMo made an announcement recently regarding the performance of their new DCMX m-commerce product [WWJ video here], which launched 28 April 2006. Noting the claim that the number of contracts exceeded 1 million as of 12 November – just over six months – with 30 handset models now on the market, we decided to dig a little a little deeper and see how the intial 1H growth for DCMX compared with DoCoMo’s flag-ship i-mode portal six months after it debuted in February 1999.
Kadokawa Holdings, comprising group companies engaged mainly in publishing or movie content, and DoCoMo have announced that they will form a comprehensive alliance through a capital tie-up. The parties will develop mobile content related with Kadokawa movies and animation, including original video content developed initially for the mobile environment, prior to release via other media. Also, Kadokawa will increase the range of content it distributes through some 40 sites it has on the i-mode portal.
Rakuten, Inc. and NTT DoCoMo announced today that their joint-venture company Rakuten Auction is launching an auction service which does not require sellers or winning bidders to divulge private information to one another. The service will be available to PC users from today and will be listed in the i-mode portal from November 20. Compatible handsets for the new service, dubbed ‘Rakuten Auction,’ will be FOMA models sold since the launch of the 900i series, with some exceptions.
Napster has announced the launch of Napster Mobile on iMode. DoCoMo is now promoting Napster Mobile, with over-the-air full length songs and ringtones and the Napster To Go PC-to-handset sideloading capabilities through a multi-million dollar integrated marketing campaign comprised of TV, outdoor, print, in-box, online and on-deck promotion. The campaign also includes today’s platform-wide takeover of iMode by Napster. DoCoMo customers can use Napster Mobile to access full-length songs and ringtones that can be delivered over-the-air (OTA), directly to their mobile handset for immediate listening and downloading.
This past week, WWJ’s own Lawrence Cosh-Ishii, our hard-working director of digital media (and pretty much everything else in our humble shop), appeared on US Web radio program "Into Tomorrow," hosted by Dave Graveline. Dave and his crew pop over to Tokyo each year for the annual CEATEC consumer tech show, and he makes it his business to hook up with a slate of guests who can provide insidery gen on what’s happening in Japan…
i-mode Strategy is reporting that Telstra’s recent launch announcement of their new “Next G” service lacks any reference to the carrier’s past commitment to i-mode. The closing paragraph states: Personally, I’ll probably buy Next G, although I’d prefer a Nokia handset and they seem to be left out in the cold (not to mention NEC who are not on offer for Next G and given their dependence on the success of i-mode, which is finished, will probably close down their mobile division in Australia).
Despite the resounding silence from DoCoMo’s website, Tower Records (part-owned by DoCoMo) have just introduced a joint-venture service with Napster in Japan. The Tower Records Japan-Napster JV will provide music distribution services for PC and mobile from an initial catalogue of 1.5 million songs. The initial service launch only allows content purchased by premium subscribers – a subscription costs 1,980 JPY per month – to be moved from the PC to mobile devices – and at this time only one handset (F902is) is supported.
DoCoMo took a 42 percent share of Tower Records here in November 2005 and – if the on-scene hype at DoCoMo’s booth at this week’s CEATEC consumer electronics show is any guide – they appear ready to announce a more aggressive mobile music device line-up in the coming weeks.
The Tower Records initiative appears not unrelated to DoCoMo’s overall mobile music strategy, which has so far run a distant second to mobile market leader KDDI/au.
Since 2002, KDDI have seen strong traffic, sales and handset popularity with their Chaku Uta, Chaku Uta Full, and Chaku Motion full-track audio and video offering. More recently, their new ‘LISMO’ unified PC/mobile content download and syncing service has started to gain customers, while DoCoMo have only this year in June started pushing Chaku Uta Full.
