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MTV Japan Launches Exclusive Mobile Music Channel

MTV Japan Launches Exclusive Mobile Music Channel

Executives from MTV Networks were in Tokyo to launch their new Japan-exclusive mobile and online entertainment channel, Flux. The service will initially be available exclusively on KDDI through au EZWeb. Subscription fees are set at 315 yen per month. Scheduled to begin broadcasting on June 30th, Flux targets 13-34 year-olds with original Japanese video and animation productions and programming from the global MTV Networks library. Nickelodeon’s SpongeBob SquarePants will splash down onto Flux as well – his first adventures in Japan outside Nick network here. Nickelodeon and MTV are part of the Viacom Inc. broadcasting empire.

Two locally produced animations already signed on are Lightman, described in a press release as “a superhero who battles against the forces of evil,” (no, you’re kidding? Against evil?) and “Hanamoski”, a series of clips “starring an elephant with a very long trunk”. That’s nice. Clips will be broadcast on mobile in 1-3 minute episodes, see the press release for more programming details.

Family Flat Rate Voice Plan

Vodafone K.K announced today the company plans a staggered roll out of three new flat rate services: “Mail Flat-rate,” “Dual Packet Flat-rate” and “Family Call Flat-rate.” According to the company, these plans target all users from hard-core email addicts to fast-dialing families. Starting 1 October, the Family Call Flat-rate will make it possible for family members to call each other as often as they like with an additional flat-rate option that has a total fixed monthly charge of 315 yen. Matthew Nicholson, Vodafone Japan International Media Relations Manager, commented to WWJ: “This is the first time for such a comprehensive family call flat rate to be available in Japan.”

Chaku Uta Full Downloads Exceed 5 Million

KDDI and Okinawa Cellular are pleased to announce that cumulative downloads EZ “Chaku Uta Full“, part of the au mobile phone service provided by KDDI and Okinawa Cellular, surpassed 5 million on April 3, 2005. The EZ “Chaku Uta Full” service, launched on November 19, 2004, its millionth download in January, 2005, 2 millionth download in February, and 3rd and 4th millionth downloads in March. EZ “Chaku Uta Full” is a music download service through which an entire song can be downloaded directly onto a mobile handset. With a maximum download speed of 2.4 Mbps via CDMA 1X WIN technology and the Double Fixed packet data fixed fee service, users can easily download music anywhere and anytime without worrying about packet data fees.

Insider Visit to Tokyo's Hottest Mobile Players

Wireless Watch Japan will produce the third Mobile Intelligence mission to Tokyo, 17-22 April 2005, providing an in-depth study of the success factors, companies and technologies that have boosted Japan’s mobile Internet into the world’s No. 1 position. Full Press Release Here

In the past year, new third-generation (3G) wireless Internet services have won millions of mobile consumer customers with QR bar-code readers, e-wallet-based m-commerce, mobile TV, and CD-quality music downloading all enjoying fast consumer uptake. Furthermore, flat-rate data pricing, convergence between cellular, VoIP and fixed wireless services, and per-event billing are all fundamentally reshaping mobile business models. Nonetheless, as Japan’s carriers perfect their 3G survival strategies, they find that 3G ARPUs are actually higher than on older 2G systems.

Japan Carriers' December Stats

The December 2004 subscriber stats for Japan’s cellcos came out yesterday and the year-end numbers made two points quite clear: KDDI/au beat DoCoMo for the most net adds in 2004 and and Vodafone KK is still struggling. Looking a little deeper, we note that Big D’s mass-subscriber migration to 3G is starting to kick in with almost 1 million customers coming ‘up to speed’ in December alone; meanwhile Vodafone’s live! wireless Internet service actually saw a net decrease in users last month (by 700) while the two competitors added some 200,000 users to their i-mode and EZweb services.

Video Auction Mobile TV Station

C.A. Mobile, a Tokyo-based online content provider affiliated with Cyber Agent, has begun auctioning on iBid, a mobile auction site, in collaboration with 0ch, a cell-phone TV station. The site is the first that uses video to profile auctioned items. The service is supported by KDDI’s EZweb and NTT DoCoMo’s i-mode services. There is no charge for viewing iBid. 0ch is free for i-mode users, but costs 105 yen per month for EZweb users.

KDDI Announces Mobile FeliCa

According yesterday’s press release, KDDI will roll out FeliCa IC chip-enabled handsets by Q42005. DoCoMo launched four models that utilize Sony’s non-contact solution earlier this summer and has stated that all future phones must have this feature. The Mobile FeliCa system allows users to make small cybercash transactions; it can also be used as an ID pass to access secure areas and for marketing programs such as retail customer loyalty point programs.

Mobile TV Rocks!

In his 14 September WWJ Viewpoint, Philip Sugai raised some valid criticisms of the new TV cell phones and points to both technological and end-user behavior limitations that he believes doom TV phones to “DOA” status. Of these, the behavioral problems appear to be the most difficult to overcome. These criticisms, however, seriously underestimate both the technological developments that the devices will undergo in the next 18-24 months as well as the imagination and creativity that Japan’s end-users and broadcasters will apply to receiving and delivering, respectively, useful content via mobile TV (and FM radio).

Part 2 of a two-part series. Previously: MobileTV: Hype or Reality?, by Professor Philip Sugai.)

New 3G Phone from Kyocera

KDDI has just announced a new 3G handset, the A1403K by Kyocera [.jpg image], which will be available in Japan at the end of October. Touted as a “Friendly oval form which is comfortable to hold,” it was designed by Ichiro Iwasaki. We have a quick peek on video of what looks like an early prototype of this model at CEATEC 2002. See the press release [in Japanese] Here.