It’s back! The Mobile Intelligence Tour, that is. Building on the highly successful MIT 1 held in April 2004 and co-organized by Wireless Watch Japan chief editor Daniel Scuka, MIT 2, 3-8 October 2004, promises to be better than ever. For full details at Mobile Intelligence Japan.
A year ago, WWJ predicted the end of packet-based pricing. A year later, KDDI/au, and Japan, would seem to be entering a new price war. Today, KDDI threw down the gauntlet to DoCoMo by slashing its fixed packet charge from 4,200 yen to 2,000 yen (Yes! You read that right…) on August 1, while flaunting three cool new mobile models armed with what will rapidly become de rigeur in Japan: flash! We’ll have an exclusive video program with Anup Murarka, Macromedia’s senior director of mobile marketing and devices coming in a few weeks, and — of course — breathtaking visuals of KDDI’s newest and sexiest phones and menus. But first, let’s take a look at the No. 2 carriers’s latest strategy to keep pummeling DoCoMo and Vodafone for new adds in a maturing market.
An interesting mobile user survey has been posted on the Research+ site, which is run by iBridge KK (Japanese only). The survey includes responses from 1,000 respondents of all ages, from teens to 60-years-and-older, and focused on mobile data usage. It appears that lots of Japanese use the mobile Internet at least somewhat while a few use it quite a lot… And upon such tenuous results DoCoMo et al have built empires. Meanwhile, the police find that bad kids use too much data.
Today, Casio announced the world’s first 3.2-megapixel camera phone, the A5406CA [image] for KDDI. Fully equipped with an automatic focus function, the 2048ױ536 QXGA image size compares in quality to what the company calls “traditional” digital cameras. Mobile snappers can choose from 9 Best Shot modes, including twilight, panoramic, fireworks, and the unlikely named “food” setting. The unit also boasts up to 60 minutes of video recording (clips are saved to the onboard 12-MB data folder). A WWJ English Web news scoop! Press Release in Japanese.
KDDI announced a new line of 3G phones to be available end of February 2004. The models include the W21H by Hitachi, equipped with a mega pixel camera, the first of the kind among CDMA 1X WIN mobile phones; the Sanyo A5405SA, equipped with functions such as “pair function” and “smart mode” and the Sony Ericsson A1402S, equipped with a 2.3 inch QVGA LCD and au’s first infrared ray communication function.
The Wireless Watch Japan Media Project will co-produce the Mobile Intelligence Tour (MIT) to Tokyo from 12-16 April 2004, promising to be one of this year’s premiere events for extracting business intelligence from the Japan mobile market. MIT aims to expose participants to the best and brightest individuals and companies making mobile work in Japan, the world’s No. 1 wireless market, and will include highly focussed company briefings, presentations, visitations, end-user demonstrations, access to local experts, and industry-related social events.
With the latest Telecommunications Carriers Association (TCA) figures in for January, the success of DoCoMo’s new 900i series looks like the best hope for the company to overturn four months of KDDI dominance in picking up subscribers. TCA figures for Jan. 31 2004 indicate that KDDI again proved overwhelmingly popular, with the company picking up 500,100 CDMA 2001x subscribers (against a loss of 268,100 CDMAOne subs) against FOMA’s 132,600 increase and Vodafone’s 11,100 W-CDMA subs.
“The single biggest benefit that was discovered in Japan was that you need to be fair in sharing the revenues with the content developer. It is not fair to say to a Disney or a CNN, ‘Give me half your money, and then I will put you on my network.’ DoCoMo approached this with the rough idea they would like to keep 10% and give the content developer 90%,” says Tomi Ahonen, a long-time industry watcher, prolific mobinet author, and ex-Nokia consultant. He points to Japan’s stark contrast with Europe, where operators took a 50/50 or 60/40 approach. “Under these terms, [European operators are] very unlikely to attract a large community of developers.” He also has a pretty good ideas as to what EU and the US must do in 2004 to establish successful 3G services. Log on to hear these comments and much more in this lively interview.
WWJ co-founder Daniel Scuka reports from Germany
Earlier this month, I wrapped up a 7-city seminar tour, “Mobile Kaizen in Japan.” The one-day MKiJ seminars, co-produced with Mobile Economy, were an in-depth look at the success factors behind the wireless Internet in Japan. Here are some of my own findings..
Attendees included mid- and senior-level people from carriers, content providers, consulting firms, and mobile application houses, as well as several academics, some students, and one or two journalists. All in all, it was a fun, eye-opening experience, and – as best I can tell from verbal and mail feedback – was well enjoyed by our audience.
Japan is the nation of early adopters for mobile, but there’s one consumer app. that went flat and is now undergoing heart massage by some of the country’s biggest and best companies: Telematics is the name, and subscribers is the game. 2004 is supposed to be the year when Japanese Telematics Ver.2 gets cranked into first gear and out of the highway rest area (it was also supposed to happen this year.. shuuush!) Japanese Telematics comes in three main flavors, and in this program you’ll get a taste of two of them. We managed to go for a ride on Toyota’s G-Book and learn more about their new sense of community offering. And we interviewed Nissan –which has great future plans you’ll get to virtually-virtually test drive– about City Browse. Full Program Run-time 21:58
