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SoftBank Mobile – New Flagship Store

SoftBank Mobile - New Flagship StoreWith the flurry of activity around here lately we are somewhat behind on rolling out this quick video clip shot at SoftBank Mobile’s new Flagship store in Harajuku. Wisely located in Tokyo’s mobile youth grand central, and mere blocks away from KDDI’s Designing Studio, the company was handing out chocolates (a nice touch for Valentines day) and even had a few SoftBank Hawks baseball team personalities in the house to help celebrate their New Open launch event.

While Kitty-chan was apparently not available to promote her newly announced Swarovski Crystal handsets there was a good selection of the latest super sparkle designs, under glass, front and center. Of course the colorful 812SH Pantone series by Sharp were also easy to spot, however, for the most part there was not much in the way of selection for live working models on offer. That being said it’s certainly better than this Virtual Life SoftBank Mobile shop and hopefully the company will get more test-drive units on display in the future. As for our first impressions; it’s a definite improvement, in both size and location, when compared to the Vodafone’s earlier Megastore attempt in Shibuya several years ago.

KDDI Hits BREW Milestone

QUALCOMM just announced a number of milestones underscoring how KDDI’s wireless data service, powered by BREW, continues to spur the demand for mobile applications in the Japanese market. In January 2007, KDDI subscribers downloaded more than seven million BREW applications to their mobile phones. The cumulative number of BREW application downloads is now more than 160 million since KDDI first launched BREW in February 2003. Gaming has proven to be one of the most active areas of mobile downloads. According to KDDI, its catalog of high-quality mobile games has grown from 2,000 applications in January 2006 to more than 3,000 gaming applications in January 2007.

RADVISION Solution Adopted by DoCoMo

RADVISION has announced that its ProLab 3G-324M Test Solution was purchased by NTT DoCoMo. ProLab 3G-324M supports connectivity verification and analysis for 3G handset video applications. The feature set includes a simulation of 3G-324M signaling and media, the monitoring of H.223, H.245 and media. In addition, the ProLab 3G-324M Test Solution supports IMTC and GCF test case scenarios.

Japan Mobile Subscriber Statistics

The Telecommunication Carriers Assoc. (TCA) released their official updated Japan mobile subscriber details (see graphic on our left nav.) for the month ending March 2007. While we had mentioned several times recently that March is the traditional handset replacement month, even WWJ was impressed to see the volume of activity achieved. KDDI’s AU brand continued to show the way with a net increase of 530,000 while DoCoMo, with their latest models line-up becoming more widely available, added a respectable 298,000 new contracts. SoftBank Mobile reported a total gain of 127,000 compared to only 63,000 year-on-year for March 2006 when the company was still running as Vodafone. By far the most interesting numbers relate to the continued migration towards 3G.

Is Mobile 2.0 Really Just Hype?

Paul Golding at Wireless Wanders posted an interesting op-ed about the hype surrounding mobile 2.0. While it’s clear that he’s looking at this from a Euro/US perspective – especially on the device side – however, we have no doubt there are some valid points contained therein. At the same time it should be also noted that Impress R&D (div. of the major Tokyo-based publisher) released a book last summer called Mobile 2.0 [in Japanese] which would likely shed a little more light on what is actually possible, at least in Japan.

A Tale of Two Mobile Technologies

The recent round of international press devoted to ‘the next big thing for mobile’ has an interesting, and recurring, theme. It started with a fair amount of mainstream media attention devoted to the statements made at CTIA during Visa’s keynote address regarding the evolution of mobile payments. Around the same time we notice that Capt. Kirk went boldly where no ex-pat Canadian would dare go (Toronto in March) to attend this presser with Ted Rogers promoting a new fangled mobile web-cam handset, which the company breathlessly hailed as “a landmark in wireless communications”.

We also noticed this special op-ed from Card Technology about how Sony is potentially challenged to get their m-commerce product outside of Japan. The article did some great work, however there’s plenty of room for a counter-point discussion. One thing rings true, both of these technologies were deployed here in Japan years ago and like the camera-phone will begin making their way into markets overseas in due course.