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Vodafone Releases Two New Handsets

Vodafone K.K. has announced that on 22 April 2006 it will commence sales of the Vodafone 804N, a new 3G handset by NEC, in the Kanto-Koshin region. The 804N model [ .jpg image ] will be rolled out in other regions when preparations are in place. The handset touts approximately 450MB of handset memory capable of saving approximately 100 songs. Also available starting this weekend, the V604T [ .jpg image ], manufactured by Toshiba, is a new PDC (2G) handset that features a terrestrial analogue TV tuner and a separate, dedicated FM radio tuner.

EU Presses Japan on Galileo GPS

In just four years, Europe will bring about a sea change in the world of car and man navigation, which has long depended on a single service source, the American global positioning system. As the continent prepares for the full operational launch of Galileo, its own version of GPS, the European Union and industry are watching with keen interest to see how Japan, a heavy GPS user, eventually positions itself. “Japan would be a very good test market for Galileo because there are many people using mobile phones and people who like gadgets,” Paul Flament, administrator of the Galileo Program at the European Commission Directorate-General for Energy and Transport, said.

Our 5th Birthday!

Our 5th Birthday!This week marked a major milestone for WWJ! In one form or another, I’ve been writing this email newsletter for five years — and what a five year term it’s been!

I spent a couple hours last night looking over past WWJ newsletters, and was struck by how much Japan’s mobile scene has changed. In 2001, when I started writing a weekly mobile-focused newsletter for J@pan Inc, i-mode had just celebrated its second birthday, KDDI had yet to roll out CDMA 1X services and the No. 3 competitor in the market was known as “J-Phone.”

Today, DoCoMo is far in the lead with their 3G FOMA service and music and TV are the new hot trends; i-mode itself has become almost dasai (uncool). KDDI have created one of the mightiest and most unified mobile platforms on Earth, with GPS-based blogging, shopping and PC Internet integration drawing huge usage. The company formerly known as J-Phone is about to become the company formerly known as Vodafone as Masayoshi Son attacks 3G mobile with the same successful discount focus with which he attacked NTT and home broadband.

Bonus ‘those were the days’ tidbits via the WWJ Newsletter after the jump!

KDDI's Competitive Edge in Japan

Over the past 12 to 18 months the mobile division of KDDI, known here as ‘au,’ has been leading the way in Japan’s cellular marketplace. During a recent interview at the 3G World Forum, one European visitor asked the seemingly obvious question, “What is the main reason for their success?” KDDI au's Competitive Edge in Japan by Mobikyo KK

The reasonable answer is that it’s actually a combination of several factors, but one thing stands out. Compared to the NTT DoCoMo and Vodafone business models, au has a very tight focus on the domestic market. Their attention to detail in customer service and product offerings is not challenged by how the product mix and content offerings might fit into the company’s global strategy — and it shows. This has allowed au to take the lead in areas like GPS, flat-rate data and faster networks, all provided to the consumer on affordable price plans. The carrier now offers a full suite of popular and useful services ranging from Navitime, EZ auctions, EZ book, EZ channel, EZ games, and EZ FM to (recently introduced) mobile IM (‘Hello Messenger’), mobile blogging (‘DuoBlog’) and Lismo.

Looking again at au’s recent blitz of cutting-edge models at Designing Studio last week, just in time for Japan’s peak spring sales season, we were truly impressed; it will be a tough choice for shoppers. The phones and services strongly illustrate one of the most fundamental and important learnings about Japan’s mobile success that we’ve been trumpeting for years.

Israeli i-mode in Trouble?

Launching the i-mode platform last September was supposed to be Israeli wireless operator Cellcom’s most important innovation in years, and one of its most significant ever. It was designed to distinguish Cellcom from the other wireless operators and substantially boost the company’s content revenue. Timing is everything in life, and that’s true for i-mode, too. Its fate was sealed the moment that Cellcom’s new owners replaced the company’s management. The new team, headed by CEO Amos Shapira, doesn’t believe that i-mode should be Cellcom’s main content platform. (We’ll take this article with a pinch of wasabi for now — Eds.)

Onyx Introduces Advanced Wireless CRM For Japanese Market

Onyx Software Corporation, a worldwide leader in customer management solutions for the enterprise, today announced Onyx Employee Portal Wireless (OEP Wireless) for Japan. Part of an integrated suite of mobile enterprise CRM solutions, OEP Wireless for Japan is immediately available for Foma 3G and mova 2G Series iMode devices. Onyx’s introduction of OEP Wireless for Japan offers 45 million iMode users access to Onyx’s versatile CRM platform for delivering enhanced customer service and satisfaction. OEP Wireless for Japan increases business productivity by keeping mobile professionals connected and informed, while delivering advanced capabilities for quickly and easily managing customer and partner account, sales, service and support activities.