Renesas has announced [JPN] their latest application processor for terrestrial digital broadcasting. The so-called "SH-Mobile MT1" for next-gen. mobile handsets is the first in the industry to enable watch and record/reproduction of 1Seg TV from Full HD feeds in Japan and begins the sample shipment in April, 2010.
The Transport and Communications Minister of Peru, Enrique Cornejo, has announced the country will officially adopt ISDB-T, the Japanese terrestrial digital TV system of technology. Cornejo made the announcement after a meeting between the head of State, Alan García, and the Prime Minister of Japan envoy, Shunichi Yamaguchi, at the Government Palace. Japan will carry out several programs to assist in the implementation of digital television in Peru, such as human resource training and economic cooperation.
Lux is running a very cool campaign in Shibuya this week utlizing 1Seg digital TV broadcasting with huge QR Codes on ad posters. They have setup a temporary display, outside 'the' fashion central 109 building, which calls for users to scan the code in order to get instructions on how they can tune-in (spotcasting on channel 34) for more details. The content awaiting them includes a mobile micro-site with a promotional tv commercial, featuring Catherine Zeta-Jones, along with a slick call-to-action for trendy girls to audition for a future campaign.
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