Wireless Watch Japan
Search Results for: 1seg

Search Results for: 1seg


Engagement Marketing with QR Codes & 1Seg

Lux is running a very cool campaign in Shibuya this week utlizing 1Seg digital TV broadcasting with huge QR Codes on ad posters. They have setup a temporary display, outside ‘the’ fashion central 109 building, which calls for users to scan the code in order to get instructions on how they can tune-in (spotcasting on channel 34) for more details. The content awaiting them includes a mobile micro-site with a promotional tv commercial, featuring Catherine Zeta-Jones, along with a slick call-to-action for trendy girls to audition for a future campaign.

MediaFLO and 1Seg Multi-Mode TV Tuner

Qualcomm announced that it has successfully demonstrated the capability to support the MediaFLO and ISDB-T (1Seg) mobile TV standards on a multi-mode handset. Powered by their Universal Broadcast Modem — UBM — chipset, “the technology illustrates that MediaFLO technology can complement the free-to-air standard used in Japan and Brazil to enable a mix of free and paid mobile broadcast content and services to drive consumer adoption and revenue.” See our video interview with MediaFLO recorded here in 2006.

Sharp Ships 5-Million 1Seg TV Phones

Sharp announced on Friday that it has passed the five-million mark for shipments of 1Seg digital tv phones in Japan. Since releasing its first hanset in May 2006 – originally introduced by Vodafone KK – Sharp has deployed a total of eight models across all three operators. By reaching this milestone in less than 18 months, Sharp becomes the first OEM in the industry to ship five million 1Seg handsets.

1Seg Digital TV Handset Market Growing

Cumulative shipments of handsets that can receive so-called 1Seg digital TV broadcasts totaled 11.7 mln units at the end of July according to the Japan Electronics and Information Technology Industries Association. Overall unit shipments climbed 54.6 pct in July from a year before to 5,348,000 units, surpassing five million for the second straight month.

New 1Seg Digital TV Tuner Chip

MaxLinear has announced sampling availability of their new MxL7001 IC for mobile TV at 1/10th the packaged area of their MxL5000-family which set the previous record for size. The tuner supports both ISDB-T 1-segment and 3-segment applications and will be available in production quantities early summer 2007. According to the press release, several OEMs are in the latter stages of developing MxL7001 based products to be launched this summer.