Year: <span>2005</span>
Year: 2005

Mobile Intelligence Japan Wrap!

Mobile Intelligence Japan Wrap!On Friday, the MIJ team wrapped up the October mission to Tokyo and headed home to the Heartland for happy hour and some relaxed networking; everyone was pooped but delighted with the program (so said the team, not me the organiser!).

After a full day Wednesday at CEATEC to view fuel-cell mobile batteries, digital-TV handsets and a super new satellite pocket rocket from DoCoMo, we spent Thursday and Friday back on the MIJ agenda, meeting with, respectively, an LBS application developer, a major content aggregator, an alternative mobile payment provider (to find out what to do when your content is just too pricey for the official menus), a mobile marketing manager and a 3G carrier, among others. Thursday evening was another highlight as we met with Andrew Shuttleworth, one of Tokyo’s most knowledgeable and opinionated mobile application usability gurus, and a trio of young, female, non-tech Japanese college students who utterly tore apart preconceived notions of why Japanese use mobile like they do. (What? You mean you don’t like to pay for content??)

Listen to WWJ’s Lawrence Cosh-Ishii and Daniel Scuka begin_of_the_skype_highlighting     end_of_the_skype_highlighting on Dave Graveline’s “Into Tomorrow” live at CEATEC; from 11:00-mark via MP3 Here.

Sony Music, Artificial Life close 3G mobile music deal

Sony Music and Artificial Life go for 3G Mobile Hong Kong-based Artificial Life, Inc., creator of hit 3G mobile games and environments, has come to terms with Sony BMG Music Entertainment in a licensing deal to provide music from the Sony play list to its 3G mobile V-disco product. V-Disco is a wireless subscription site combining chat, music streaming and music downloading to mobile phones with interactive 3D graphics and animated virtual avatars. Users and visitors to V-Disco select an avatar for themselves and join the fun. Club-goers choose genres and songs from the club list, listening to their tunes while their avatar strolls along chatting with other party people in real time.

In an e-mail to WWJ, Eberhard Schoeneburg, CEO of Artificial Life, said the company is already in testing with operators in Japan and he thought they were not too long away from launch in this market. V-disco users select songs and 3D animated avatars, watching them funk it up on any of several virtual dance floors. “It is a completely new and very entertaining way of presenting and delivering high-quality music to 3G mobile phones,” Schoeneburg commented in a prepared statement.

Wireless Watch Japan Intelligence from CEATEC

Wireless Watch Japan Intelligence from CEATEC

The Mobile Intelligence Japan (MIJ) team spent Wednesday at the CEATEC show, checking out some of the most innovative mobile tech and services the Japanese ecosystem is currently developing. To start, Hitachi’s methanol fuel-cell handset for KDDI [ close-up image here ] was one of the major announcements made during this year’s event. Several Japanese electronics manufacturers, including Toshiba and Fujitsu, are working on a fuel-cell solution for powering and recharging cell phones and other portable devices; Fujitsu’s rather large (as big as a shoe?) version for DoCoMo provides up to 9 Watt-hours of juice.

There were also big line ups to view the new digital TV cell phones made by Sanyo, Panasonic and Sharp (for each of KDDI, DoCoMo and Vodafone) with plenty of people crowded around the NHK booth to test drive one of the units; all are due to launch by next spring and run for around 2 hours.

Later, we spotted Net2Com’s new IP-and-Skype handset available (since last week) for Livedoor mobile customers and were surprised to see a prototype streaming satellite handset from DoCoMo. The Mobaho! compatible phone — a full FOMA 3G device — will receive music and other programming direct from Mobile Broadcasting Corp.’s bird high above Tokyo and will launch next spring; the Mitsubishi-made device has about 2 hours of continuous playback time and appears intended to steal some of KDDI’s Chaku-Uta-Full thunder. Be sure to watch our latest video program featuring EZ Channel.

Finally, your WWJ crew had a chance to sit down and speak with Dave Graveline to record a radio interview covering some of the show’s highlights to be broadcast on 10 October.

KDDI's EZ Channel at CEATEC

KDDI's EZ Channel at CEATECCEATEC, otherwise known as ‘Disneyland for mobi-keeners,’ is possibly planet Earth’s most intense concentration of mobile goodies. KDDI’s “EZ Channel” system, launched together with flat-rate data billing and the high-speed 1X EV-DO “WIN” 3G network in late 2003, is one of the few content services optimised for the network’s 2.4-Mbps nominal speed. WWJ went to CEATEC to grab the details on EZ Channel, which includes a unique overnight download feature that makes use of the quietest time of the day to deliver up to 3 megabytes of video programming to subscribers’ handsets while the network snoozes.

The EZ Channel service allows subscribers to select 3 programs from a menu of 53 channels (by end-October 2005), including news, weather, sports and entertainment favorites such as “Chaku Uta Ranking” (Label Mobile), “Sponge Bob Mobile” (Viacom) and Disney Mobile Wave. A single channel typically runs up to 1MB, and is refreshed 1-3 times per week (some, like weather, are new daily).

Wireless Watch in Toyota's Drivers Seat

Wireless Watch in Toyota's Drivers SeatA new smart watch from Toyota Motors and Citizen Watch lets drivers open and lock car doors remotely, pop the trunk and start the engine with a flick of the wrist. Together the two firms have crafted a non-contact key wristwatch for use with luxury Toyota Crown automobiles. The watch transmits a radio signal for various functions to the car’s built in antenna.

To open the doors drivers just grasp the door handle for the watch to transmit the unlock signal; press a button on the side of the watch for remote locking and unlocking. Although the timepiece is tuned for just one make of car, if this perk proves popular Toyota is considering expanding it to other models. Priced at 42,000 yen, the watch went on sale October 4th.

Mobile Intelligence Japan: Now We're Cooking!

Mobile Intelligence Japan: Now We're Cooking!Another full day on the run for the Mobile Intelligence Japan mission-to-Tokyo crew, with three hours this morning focused on e- and m-payments. This is one of the hottest areas of interest for the wireless industry and we had a couple of great seminar room presentations that really helped everyone put the past, present and future road maps in perspective. Heading out on the street for afternoon sessions in Harajuku and on the Ginza, we managed to get our hands on some of the latest handsets coming from KDDI/au and got an inside peek at the possible future evolution of QR codes from ColorZip.

The evening’s local experts’ dinner, in a very traditional Japanese restaurant — with some fantastic food and conversation — was the perfect way to finish off the day. A dozen hard-core mobile pros gathered to exchange views and opinions about domestic and international markets and strategies while trying to keep up with all the plates and pitchers that just kept coming from somewhere on the other side of the koi pond. Like the title says… Now We’re (Really) Cooking!

Willcom Launches Feature Packed Mobile Phones for Fall

Willcom Launches Feature Packed Mobile Phones for FallJapan’s Willcom will launch four PHS mobile handsets this November packed with many of the same functions as high-end DoCoMo or KDDI models. Functions for the WX310K and WX300K both by Kyocera; Sanyo’s WX310SA; and JRC WX310J include a PC document viewer, NetFront V3.3 internet browser, Intellisync for Outlook, fingerprint authentification, music player, pixel reader, macromedia flash, even Bluetooth — all at rates the bigger carriers will find hard to match.

PHS (personal handyphone system) subscriber numbers, long in free fall against 3G mobile carriers, are slowly climbing back from the abyss thanks to low-cost fixed-rate subscriber packages that are saving consumers bundles of yen. Currently Willcom has an inter-service flat call rate under 3000 yen ($26) per month. The company has announced they will introduce a flat rate mobile data fee of just 3,800 yen ($33) to coincide with the release of the new 300/310 series. PHS subscribers will be able to dig in to a full buffet of mobile services for around 6,700 yen ($58) a month.

InfoPLANT's Handset Market Survey

Online marketer infoPLANT announced a survey result on mobile handset manufacturers. The survey was conducted on September 17 through the company’s data service providing site, C-NEWS, among 200 male and 200 female mobile phone/Internet users aged 15 or older. When asked about which maker offers the most attractive looking handset, about 15% of respondents selected Sharp and Panasonic, followed by Toshiba (about 10%). When asked which maker’s handset they would buy next, 30% replied Sharp, followed by Panasonic and NEC (about 25% each), and Sony/Sony Ericsson (over 20%).

Vodafone Japan Launches LBS for 3G

Vodafone is making location-based searches for users of their 3G handsets more serendipitous. Using location information from base stations, the new service will automatically display users’ current location areas on Vodafone live!, making it easier to search for information on nearby restaurants and public transport. Previously, 3G customers searching for a nearby restaurant, for example, first had to select their current location area and address to begin. Location-based searches are one tool in the personalized arsenal of value-added services that telecom carriers hope will generate advertising and data revenue and keep customer loyalty.

Mobile Monday Tokyo: Hot Flash and Cool Java

Mobile Monday Tokyo: Hot Flash and Cool JavaThe first full day of our Mobile Intelligence Japan tour has wrapped up with yet another stellar turn-out at Mobile Monday Tokyo’s OktoberZestEvent in Ebisu tonight. After a jam-packed schedule that included our visit to DoCoMo for a hands-on product demonstration and a meeting with Japan’s first (and still only) MVNO, the MIJ team settled down for a few margarita’s with bratwurst and sauerkraut to take in the evening’s feature presentations from G-Mode and Macromedia. Akio Tanaka and Dwight Rodgers (photo, right) from Macromedia Japan provided a fantastic overview of FlashLite and their new FlashCast mobile service (branded i-Channel on DoCoMo) to the almost 250 MoMo attendees.

Mobile Internet: See it. Hear it. Breath it. Understand it.

We really hit the ground running today with a detailed market introduction from WWJ’s editor-in-chief (and MIJ host) Daniel Scuka, followed by a mobile music report and then a working lunch before heading out into the jungle. Tomorrow, we focus on mobile payments and we will visit another carrier before winding down for a relaxed ‘local experts’ dinner.