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Mobikyo at Wireless Japan 2007

Mobikyo KK, publisher of Wireless Watch Japan, announced today it will co-host three popular events in co-operation with Expo Comm Wireless Japan 2007, Tokyo Big Sight, 18-20 July, the largest specialized trade show in Japan dedicated to wireless and mobile network technologies. With over 34,000 industry professionals and 180 exhibitors attending, Wireless Japan is the central meeting point for Asia’s wireless industry. See our video reports for the 2006 event Here

As 3G adoption exceeds 70 percent saturation in Japan, mobile ecosystem players are increasingly aiming to establish partnerships, tie-ups and business deals to deliver their products and services – as well as lessons learned – into emerging markets elsewhere. There has never been a better time for overseas companies to make valuable connections into Japan’s wireless industry and there has never been a better venue than Mobikyo KK’s stellar event line-up at Expo Comm Wireless Japan.

A Totally Vivid User Interface

A Totally Vivid User Interface - Video DemoThe Next-Generation of UI’s hit the street here recently on DoCoMo 3G handsets produced by Sharp and NEC. The Vivid UI by Tokyo-based Acrodea “integrates various types of multimedia content including 3D graphics, Flash animation and full-screen movie backgrounds which enable handsets to be easily personalized with graphically enhanced menus and dynamic standby screens.”

As more developers get their hands on the content creation tool, and as brand owners begin to realize this is a natural vehicle to connect with their markets, we fully expect this style of user interface to become a common standard in the near future.. and not just in Japan. Meanwhile, remember you saw it first here on WWJ!

Veepers Powers Eshaberi Mail for KDDI

Pulse Mobile announced that the Veepers character animation technology will be pre-installed on all 2007 Summer “au” WIN branded phones from KDDI. Eshaberi Mail (talking mail) allows customers to create naturally talking avatar movies with lip synchronized animations by combining images such as photographs and illustrated characters. Users can also record their own voice which is used to drive characters’ animations.

Yomu.TV Project Announced

NHK and Index have announced their intent to develop a video search application dedicated for digital tv on mobile phones. Yomu.TV effectively uses title text in the broadcast captioning as meta data to access programs by the keyword and will apparently even offer specific scene retrieval. Index will take charge of the technical intelligence concerning the cellphone design development while NHK is responsible for the applications core design and production.

KDDI Announces 15 New Handsets

Mark May 22 on your calendar under Tokyo mobile madness. In the space of a few hours we had an avalanche of new handset models – 27 in all – announced by both KDDI au and (see our previous post) SoftBank Mobile. The Okura hotel was swarming at 10am as the wraps came off au’s Summer 2007 lineup and of course they have their usual dedicated, and slick, Flash site online Here. It will take us a little while to plow through the complete details of each model, available in Japanese, meanwhile we have compiled a quick overview for you after the jump.

Symbian Says BooHooForYou

Symbian Says BooHooForYouSymbian announced their 20 millionth handset sales milestone in Japan with a rather surprising Jekyl-and-Hyde campaign. First off, they ran a Fortune-500-style blitz – dubbed J20 – complete with CEO webcast and predictable press release – so far, so OK. If that was all they did, we’d certainly join in the chorus to congratulate them on a job well done. When any non-domestic entrant achieves 20 million sales of anything, much less ultra-cool Symbian smartphone installations, WWJ offers our heartfelt congratulations and more power to them.

However, at the same time global HQ launched an akward attempt at what seems to be a viral ad. campaign – called BooHooForYou – with a dedicated website and anime themed video posted on YouTube. Since BHFY provides full English text and subtitles in the animation, the obvious target audience for this little stunt are folks outside Japan. The Japanese audio and English subtitles combined give viewers the distinct impression the site was made in Japan to poke fun at (lagging) European and American mobile markets.

Anyone who understands how Japan’s business and wider civil culture operates will tell you that remaining humble – especially when you otherwise have strong reason to brag loudly in public – is not only expected and practiced, but to do the opposite is highly insulting. Thus Symbian’s BHFY comes across as at least culturally inappropriate and at worst directly insulting.

WWJ editors have lived in Japan for several (many?) years, and we’ve watched closely to see how mobile industry players here build, market and protect their reputations and brand images; we can confirm that video comes across as far too condescending, childish and downright tragic in the way it portrays the Japanese as openly gloating “boo hoo for you.” (Subscribers login for the full rant.)

Mobile Monday Tokyo Demo Night Video

A Totally Vivid User Interface - Video DemoThe recent MoMo Tokyo event, held 23 April at KDDI’s Designing Studio, featured a mobile mash-up of presentations in the super-cool Demo Night format – which has been popular in other chapter cities. For Demo Night, a line-up of interesting mobile companies were allowed a 5- to 7-minute show & tell session for their mobile content or service offering – displayed on an actual handset and projected on the big screen for all to see. We’ve posted video of all six presentations for those of you who were unable to attend in person.

Tracey Northcott, VP at Enfour Group demonstrated Camera Jiten a native Brew dictionary application for instant scanning of English words giving their Japanese translations. Mandali Khalesi, CEO of Naviblog, showed-off how to find the closest Guinness with your mobile phone. David Collier, founder and CEO of Pikkle, demonstrated a new type of full-screen mobile flash service they provide to enable rich social networking. Nobuyoshi Noda, Mobile Division Deputy GM of Adways, gave an overview of the Mobile Affiliate Advertisement Smart-C product. Tim Smith, Director of Freeverse Consulting, introduced Malibu IVP, a middleware approach to creating useful and viable 3G videocall applications and Hiroshi Oda, VP Corporate Communications from CIAJ, announced that CEATEC JAPAN 2007 will launch a new special exhibit area under the theme of Digital Contents for their annual trade-show in October.

Boingo Roaming into Tokyo

Boingo Wireless announced a roaming agreement with livedoor Co. Ltd., to add the company’s central Tokyo Wi-Fi network to their 60,000 global hotspot collection. This agreement marks the second Asian hot zone to join the Boingo Roaming System the first was citywide WIFLY network in Taipei, which added in July 2006. According to the press release livedoor’s network covers 80% of the outdoor area located within the Yamanote Line with thousands of power-pole mounted access points.

SoftBank Announces FYE 2006 Results

Softbank Corp. announced their FYE 2006 results yesterday indicating that the parent companies fourth-quarter operating profit more than doubled YoY after buying Vodafone mobile-phone unit last spring. The entire presentation video is available in English Here. The 1.66 trillion yen acquisition made Softbank the second-fastest growing company in sales terms on the Nikkei 225 Stock Average for the fiscal first half ended Sept. 30. Operating profit rose to 73.8 billion yen ($615 million) in the three months ended March 31 from 34.4 billion yen in Q4 2005, while sales more than doubled to 721.9 billion yen from 298.4 billion yen, according to Bloomberg.