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toshiba

toshiba

Au Announces New Handset & Service

According to a press release from KDDI/au today, the company has just announced a new handset, the W43T [.jpg] from Toshiba. Also just announced: this Toshiba unit will incorporate the company’s new 3D Navi GPS service functions and that both will be introduced to the market starting in late April. This latest CDMA-1X unit also offers LISMO mobile music and touts a 3.2-megapixel camera, although it does not have a 4GB HDD, like the recent W41T, or the mobile commerce ‘FeliCa’ chip.

NEC Looking for Global Partner

According to a story in the Daily Yomiuri, NEC’s next president Kaoru Yano told a recent press conference that “It’s bizarre that there are more than 10 cell phone makers in Japan. We’ll definitely go for a tie-up”, showing his enthusiasm for a rearrangement plan. Following the Nokia-Sanyo announcement and as mentioned in our Predictions for 2006, we are not surprised to hear about his plans for consolidation in the Japanese OEM market.

Vodafone Releases 904T Handset

Vodafone K.K. announced today that on 10 March 2006 it will commence nationwide sales of the Vodafone 904T, a new 3G handset by Toshiba. Vodafone K.K. will also simultaneously launch three new services and features with the sale of the Vodafone 904T: Vodafone live! CAST, a service that automatically delivers mobile magazine-like content to handsets, Vodafone Address Book, a service that lets customers back up their handset address books to a dedicated network server, and Deru Moji 3D Pictogram Display, which displays pop-up 3D animations in received mails.

First Content for Vodafone live! CAST

Vodafone K.K. today announced the launch of content for Vodafone live! CAST, an automatic content delivery service scheduled to begin with the mid-March 2006 roll out of two new compatible 3G handsets, the Vodafone 904T by Toshiba and the Vodafone 804N by NEC. The visual mobile magazine “yubio” will debut as the first available content offering. “AkibaRun!” and “chu*rara” are scheduled to follow later in March. Yubio (based on a play on words using the Japanese word for thumb, which is oya-yubi) is a visual mobile magazine that readers can quickly flick through with their thumbs and targeted at males from 25 to 35 years of age. Yubio aims to be a visually oriented all-round entertainment magazine with set themes for each day of the week. Each issue, delivered daily, will have approximately 15 pages. (More details after the jump.)

ACCESS NetFront Browser in 11 New Sanyo Handsets

ACCESS Co., Ltd., a global provider of mobile content delivery and Internet access technologies, today announced that its NetFront browser has been deployed in 11 SANYO handset models available in regions throughout the world including the U.S., Canada, Mexico, and New Zealand. Powered by NetFront browser, SANYO handsets represent some of the best-selling devices available from SANYO’s mobile operator partners. NetFront has been selected as the browser technology for 11 SANYO handsets, which include the SCP-8300, SCP-9000, SCP-7500, SCP7400/QW, SCP-4920/QW, SCP-8200/QW, SCP-2300/NZ, SCP-9000/NZ, SCP-2300/CA, SCP-8300/CA, and SANYO MVP models.

KDDI's Competitive Edge in Japan

Over the past 12 to 18 months the mobile division of KDDI, known here as ‘au,’ has been leading the way in Japan’s cellular marketplace. During a recent interview at the 3G World Forum, one European visitor asked the seemingly obvious question, “What is the main reason for their success?” KDDI au's Competitive Edge in Japan by Mobikyo KK

The reasonable answer is that it’s actually a combination of several factors, but one thing stands out. Compared to the NTT DoCoMo and Vodafone business models, au has a very tight focus on the domestic market. Their attention to detail in customer service and product offerings is not challenged by how the product mix and content offerings might fit into the company’s global strategy — and it shows. This has allowed au to take the lead in areas like GPS, flat-rate data and faster networks, all provided to the consumer on affordable price plans. The carrier now offers a full suite of popular and useful services ranging from Navitime, EZ auctions, EZ book, EZ channel, EZ games, and EZ FM to (recently introduced) mobile IM (‘Hello Messenger’), mobile blogging (‘DuoBlog’) and Lismo.

Looking again at au’s recent blitz of cutting-edge models at Designing Studio last week, just in time for Japan’s peak spring sales season, we were truly impressed; it will be a tough choice for shoppers. The phones and services strongly illustrate one of the most fundamental and important learnings about Japan’s mobile success that we’ve been trumpeting for years.

Vodafone Japan New 3G Phones: Details, Audio Interview

Last week was a rare clean sweep in Japan’s tooth-and-nail handset race as each of the Big Three carriers in turn announced multiple new 3G models at splashy press events. Across the field, we saw an onboard 4-GB hard drive and a digiTV phone from KDDI, the 702i ‘designer’ models from DoCoMo and Japan’s first Samsung phone and new 3G data services from Vodafone. Vodafone Japan New 3G Phones: Details, Audio Interview

It’s no simple coincidence that this week the carriers are announcing their third-quarter financial results: it’s super vital to have a flashy new set of handsets to point to when presenting your report card to the analysts in Tokyo and London. Also, spring is the premiere mobile sales season in Japan and the models announced last week should hit the streets around cheery blossom time.

If Vodafone Japan’s market troubles in the past couple of years can be blamed on handset mix, then the new phones may go a long way to to fixing Big Red’s market position. Today’s WWJ Portable Reportable MP3 audio report features an interview with Vodafone Japan from last week’s press event with in-depth details on their new 3G models, which include phones from Samsung, Toshiba, Sharp and NEC, and comments on competitive positioning in the market.

Vodafone Japan 3Q Results Released

Extract: Vodafone K.K.’s 3G devices increased by 564,600 in the quarter, bringing the number of 3G subscribers to 2,318,200, whilst market share of 3G net additions remained fairly constant throughout the quarter at just over 10%. Blended ARPU for the quarter was down 3.7% year on year, an improvement from the 5.4% fall recorded in the quarter to September. The continued fall in ARPU reflects the loss of higher value customers in the previous year and competitive pressures on pricing. Blended ARPU for the quarter was down 3.7% year on year, an improvement from the 5.4% fall recorded in the quarter to September. The continued fall in ARPU reflects the loss of higher value customers in the previous year and competitive pressures on pricing. The improved trend is due in part to the positive impact from the new range of flat-rate plans, which are generating additional usage. Service revenue fell 4.5% year on year due to the decline in ARPU. Voice revenues fell 6.2%, with non-voice revenues broadly stable. The improvement versus the previous quarter can be attributed to an improved ability to retain customers, resulting from a better handset line-up and service offering. (WWJ subscribers log in for more details).

KDDI Introduces Seven New 3G Handsets

This week was a new-cell-phone-announcement triple-play! Following DoCoMo on Tuesday and Vodafone yesterday, KDDI’s au brand held a press conference this afteroon at the super-swank New Otani hotel to unveil an impressive spring line-up. From L. to R. (below): Toshiba’s W41T with Japan’s first built-in 4GB HDD, the slick-styled Neon, is the latest addition to the in-house Design Project; Hitachi’s W41H ‘One-Seg’ digital TV phone; Casio’s W41CA, featuring a FeliCa mobile wallet; Kyocera’s W41K is a ‘Full Function’ camera phone with a 3.2-megapixel cam; SonyEricsson’s W41S is also FeliCa IC-enabled; and finally the Sanyo W41SA, which has an interesting handwritten character scanning application. The new fleet will hit store shelves starting in February along with the introduction of an enhanced Listen Mobile Service.

KDDI Introduces Seven New 3G Handsets by Mobikyo KK

First Korean 3G Phone, New 3G Services for Vodafone KK

First Korean 3G Phone, New 3G Services for Vodafone KKAt a Tokyo press conference today, Vodafone Japan announced four new 3G terminals including a model provided by Korean maker Samsung. This is the first Samsung model to become available in Japan. The Vodafone V804SS (image at right) is said to be the world’s thinnest 3G handset and features a 2.3-in QVGA main LCD display, 2 cameras, stereo twin speakers, music features and the “Deru Moji” 3D Pictogram Display. The other handsets include models from Sharp (V804SH), NEC (V804N) and Toshiba (V904T).

The devices should be available in the market by mid-March.

With these latest models, Vodafone Japan also introduced three new 3G services: “Deru Moji 3D Pictogram Display,” which enables pop-up 3D animations in received messages and is compatible with the 804SS, 904T and 804N; the “Vodafone live! CAST” service, which delivers “mobile magazines” to handsets overnight and appears to be similar to KDDI’s modestly successful EZ Channel content delivery service (compatible with the 904T and 804N); and, the “Vodafone Address Book,” a service that lets customers back up their handset address book to a network server so information remains safe even when a handset is lost or broken (compatible with the 904T). WWJ subscribers log in for more details and images.