NTT DoCoMo stock has been trading at all-time lows, however, DoCoMo is increasingly being viewed as a value play and it may be breaking out of its trading funk. Its ordinary shares shot up 3.51% today to close at 177,000 yen on strong volume not seen since a breakout on January 5th this year when it traded at 193,000 yen.
According to a report by the Nikkei, carried on Reuters, Softbank Corp. will spend about 250 billion yen this business year on improving the Japan mobile phone business it has agreed to buy from Vodafone Group Plc. The investment would be more than the 215 billion yen Vodafone Japan spent a year earlier, the newspaper said.
In addition to my comments in yesterday’s WWJ email newsletter, additional details have been provided by a Tokyo-based industry analyst. In a note to investors sent earlier today, CLSA’s Kieran Calder provided a wealth of data on the implications of the impending Vodafone KK takeover. These include SoftBank moving very quickly to integrate Vodafone (a hallmark of Masayoshi Son’s style), aggressive new sales targets and a looming retail price war (WWJ subscribers log-in for details).
SOFTBANK CORP. and Vodafone K.K. today announce they have made decisions regarding current services based on customer feedback, following the announcement that Vodafone K.K. will enter the SoftBank Group, after completion of the ongoing tender offer bid launched by the SoftBank Group. Customer centers and Vodafone shops received a high number of customer inquiries after this announcement.
Vodafone Group Plc’s Japanese unit named Softbank Corp. President Masayoshi Son as a director. President Bill Morrow, who was sent by Vodafone Group a year ago to rebuild the company, will remain on the board.
This week marked a major milestone for WWJ! In one form or another, I’ve been writing this email newsletter for five years — and what a five year term it’s been!
I spent a couple hours last night looking over past WWJ newsletters, and was struck by how much Japan’s mobile scene has changed. In 2001, when I started writing a weekly mobile-focused newsletter for J@pan Inc, i-mode had just celebrated its second birthday, KDDI had yet to roll out CDMA 1X services and the No. 3 competitor in the market was known as “J-Phone.”
Today, DoCoMo is far in the lead with their 3G FOMA service and music and TV are the new hot trends; i-mode itself has become almost dasai (uncool). KDDI have created one of the mightiest and most unified mobile platforms on Earth, with GPS-based blogging, shopping and PC Internet integration drawing huge usage. The company formerly known as J-Phone is about to become the company formerly known as Vodafone as Masayoshi Son attacks 3G mobile with the same successful discount focus with which he attacked NTT and home broadband.
Bonus ‘those were the days’ tidbits via the WWJ Newsletter after the jump!
