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Japanese Use Cell Phone QR Bar Code Readers to Check Food Safety

Japanese Use Cell Phone QR Bar Code Readers to Check Food Safety

Belly up to the Bar Code: QR codes are reducing the fear factor for foodstuffs in Japan as agricultural associations embrace the new wireless technology tagging fresh produce for quick access to mobile information Web sites. A new English-language report [.PDF] released this month by NTT DoCoMo on QR code use in agriculture reveals the growing popularity of this medium.

Forget any assumptions about Hicksville. Japanese farmers have little fear of technology. Rural Ibaraki Prefecture has turbo charged their QR coding for agricultural products tagging a wide variety of vegetables grown in that prefecture. Ibaraki Prefectural authorities and the JA Ibaraki Prefecture Central Union of Agricultural Cooperative cooperating with other farming and agricultural associations are adding QR code labels right at the point of origin. In the supermarket, consumers use camera equipped cell phones to scan the QR code on the label. The code links to a mobile website detailing origin, soil composition, organic fertilizer content percentage (as opposed to chemical), use of pesticides and herbicides and even the name of the farm it was grown on. Consumers can also access the same information over the Ibaraki Agricultural Produce Net website by inputting a numbered code on each label.

Giant Beetles Barge onto Mobile Gaming with QR Codes

Giant Beetles Barge onto Mobile Gaming with QR CodesGiant beetles are big business and big fun in Japan. Toy maker Tomy is capitalizing on the current Japanese craze for all things beetle by introducing a mobile game and information site for their line of spring-wound Kabuto Borg GU toy battle ‘bots (Kabuto is short for Kabuto Mushi, horned beetle) that battle Sumo style until one is knocked over. Two collectible Kabuto Borg cards — a beetle card and power up card — are included with each of the newest series of Kabuto Borg toys (819 yen/$7.80) and custom part sets. Cards are stamped with a QR code that links to a mobile website compatible with all the carriers. The site has an information center for battle Borg news; a list of Borg ‘bots and their custom parts; and a Kabuto Borg GU battle game. The game is an “java-appli” so once it’s downloaded users can play without worrying about connection time and fees. QR codes on different cards allow access to a variety of playable battle beetles and power-ups on the mobile game site. More cards equals more beetles, fun and Kabuto Borgs sold.

Tomy is just one of many mobile game makers that use QR codes to draw users into mobile game sites. At the last Tokyo Game Show DoCoMo partnered with game makers like Square, Taito and Atlus, to create a stack of collectible Game Cards stamped with QR codes linked to DoCoMo game sites. Collectors received one card for every game they tried on the cell phones at the giant DoCoMo booth.

QR Barcodes Getting Colorful

Despite the date, this is no joke. Based on patented technology from ColorZip Media, those old 2D black & white barcodes are about to make a colorful splash into the Japan market. Evan Owens, director of ColorZip Japan, will present a brief outline of the company’s technology at MobileMonday in Tokyo, 18 April. WWJ is rather keen on this concept and we’ll file a report on Evan’s MoMo product demo as soon as MoMo is over.

Insider Visit to Tokyo's Hottest Mobile Players

Wireless Watch Japan will produce the third Mobile Intelligence mission to Tokyo, 17-22 April 2005, providing an in-depth study of the success factors, companies and technologies that have boosted Japan’s mobile Internet into the world’s No. 1 position. Full Press Release Here

In the past year, new third-generation (3G) wireless Internet services have won millions of mobile consumer customers with QR bar-code readers, e-wallet-based m-commerce, mobile TV, and CD-quality music downloading all enjoying fast consumer uptake. Furthermore, flat-rate data pricing, convergence between cellular, VoIP and fixed wireless services, and per-event billing are all fundamentally reshaping mobile business models. Nonetheless, as Japan’s carriers perfect their 3G survival strategies, they find that 3G ARPUs are actually higher than on older 2G systems.

Sweet New Sanyo 3G Phone

KDDI has just announced a new addition to their line-up of 3G handsets made by Sanyo [.jpg image] to go on sale starting tomorrow in the Kanto region. Aside from glowing candy colors like “Pink Mousse” and “Mango Pudding” — sure to please the young, hip, teen crowd — it also has a unique GPS function so the parents will know where the kids are located when they send email. The ultra-high-density QVGA display combined with ‘Smart-Mode’ and ‘friendly design’ also has BREW, QR code reading and Navi-Walk functions onboard, making it a certain smash hit with the ‘tween crowd this spring.

Vodafone K.K. to offer V902T 3G handset

Vodafone K.K. today announces that, as part of its new 3G lineup, it plans to offer the Vodafone 902T handset by Toshiba in late April. The Vodafone 902T features an Active Turn Style design, which allows the display to swivel 180 degrees clockwise while the handset is open, so customers can enjoy the most suitable style when taking pictures or making video calls. Using a concept called Switch to Fun!, the Vodafone 902T’s design was conceived to enable customers to fully enjoy 3G services. The Vodafone 902T is a high-end model in the Vodafone 902/802/702 series that takes full advantage of Vodafone 3G services, with features that include an auto focus 1.92 megapixel camera, a 2.4-inch QVGA screen, twin stereo speakers and Bluetooth support.