Willcom Launches Feature Packed Mobile Phones for Fall
Japan’s Willcom will launch four PHS mobile handsets this November packed with many of the same functions as high-end DoCoMo or KDDI models. Functions for the WX310K and WX300K both by Kyocera; Sanyo’s WX310SA; and JRC WX310J include a PC document viewer, NetFront V3.3 internet browser, Intellisync for Outlook, fingerprint authentification, music player, pixel reader, macromedia flash, even Bluetooth — all at rates the bigger carriers will find hard to match.
PHS (personal handyphone system) subscriber numbers, long in free fall against 3G mobile carriers, are slowly climbing back from the abyss thanks to low-cost fixed-rate subscriber packages that are saving consumers bundles of yen. Currently Willcom has an inter-service flat call rate under 3000 yen ($26) per month. The company has announced they will introduce a flat rate mobile data fee of just 3,800 yen ($33) to coincide with the release of the new 300/310 series. PHS subscribers will be able to dig in to a full buffet of mobile services for around 6,700 yen ($58) a month.

Japan’s lost souls and the musically minded are targets for two new W-CDMA 3G handsets from Vodafone Japan, the 903T and 803T, both by Toshiba. Scheduled for an October release, the 903T finally puts Vodafone on the real-time mobile GPS navigation map (rivals DoCoMo and KDDI have had network GPS phones for some time). Vodafone’s “Live Navi” navigation portal goes the competition one better with the addition of GPS global roaming options in the UK, Hong Kong, Holland, Spain and Germany — with more countries to follow. Of course, international roaming and Vodafone live! communication charges will apply, which might make it cheaper just to buy a guidebook.
Interactive television programming is walking out the door and onto mobile handsets, pressuring Japanese TV broadcasters to adapt content and programming. Networks TBS and FujiTV are
Now that TV viewing has jumped off the couch and onto the streets over wireless handsets, Japanese TV broadcasters are scrambling to adapt content and programming to mobile viewing. Colorzip Japan is introducing a Technicolor technology that could bring TV mobile marketing into focus for broadcasters.