Casio Bullish on Overseas Handset Sales
Casio expects a 10 billion yen ($86 million) investment in new mobile phone models to return a profit in the first year, helped by sales of handsets equipped with its Exilim camera and G-Shock watch technologies. The handsets, based on the W-CDMA standard, will be sold at a higher profit margin than earlier models, said Tateki Ohishi, chief executive officer of Casio Hitachi Mobile Communications Co., the Tokyo-based company’s venture with Hitachi Ltd. Full Story Here.