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DoCoMo 3G FOMA Goes (partially) Flat Rate June 1

It’s official: the switch to flat rate for packet communications by NTT DoCoMo starts on June 1 at 3,900 yen per month—300 yen cheaper than KDDI. Is this the start of a new era of price wars that rapidly commoditize 3G services—reminiscent of what happened on Japan’s ADSL market a few years ago? Not if DoCoMo president Keiji Tachikawa can help it. Our first observation today was how few subscribers the flat rate will apply to—only heavy users who are used to price plans starting at 6,700 yen. The second point was DoCoMo’s opinion that perhaps only a third of heavy users might take advantage of the flat rate option this year.

Wireless Cash: Shopping with FeliCa!

Wireless Cash: Shopping with FeliCa!Here is the first of what we at WWJ think will be a rash of easy-to-use cell phone shopping applications using the FeliCa contactless IC chip solution. A few weeks ago we talked to Sony’s Shusaku Muruko, who told us that FeliCa Networks seeks to build a platform for a whole series of apps, and now here is NEC with its LightHolder i-appli technology to smooth the path into mobile online shopping, coupons and discounts, reservations and we hope, beer!
Full Program Run-time 11:30

DoCoMo's 3G Flat Rate Lower than KDDI

Counterattack! Price War! Kyodo News here (notorious for its story twisting) has reported that DoCoMo is planning a flat rate service for 3G FOMA at JPY 3,900 a good 300 yen lower than KDDI’s.If it’s true, it’s awesome news for the consumer and cloudy skies for 3G internationally. We are not sure when the flat rates will start, but it must be only a matter of time before Vodafone K.K. responds.

First Bluetooth & BREW 3G Phone

KDDI and Okinawa Cellular Telephone are pleased to announce an addition to their new high-speed 3G mobile handset lineup. The new A5504T by Toshiba, available from mid-April, is the first handset to merge BluetoothTM with BREWTM applications, and comes with a mega pixel camera, web-authoring software, multi-media output functionality, EZNavi Walk compatiblity, and data transmission speeds of up to 144kbps.

KDDI vs. DoCoMo: FOMA Forging On?

Last Friday’s monthly report released by the Telecommunications Carriers Association contained more grief for NTT DoCoMo’s 3G planners: While the carrier’s FOMA subscriber base grew by a healthy 15% in February, bolstered no doubt by the 900i-series handsets, KDDI yet again handily beat DoCoMo. While we aren’t reviewing our measure of confidence in the 900i-series, even after Big D admitted that the “best 3G phones in the world” were suffering from software bugs and had to recall nearly 70,000 Fujitsu handsets, we do note that NTT DoCoMo in Kyushu ‘fessed up last Friday to padding its subs figures so as to avoid the distinction of being the first DoCoMo sales region to actually suffer a (Gasp! Grrr!) net decrease in subscribers, according to Kyodo.

DoCoMo's Paradigm: Flat Rate Forces Shift

DoCoMo's Paradigm: Flat Rate Forces ShiftLast Friday’s NTT DoCoMo press briefing was an eye-opener as President Keichi Tachikawa hinted at the tectonic changes reshaping Japan’s mobile data market. After reviewing the company’s stance on US W-CDMA launch after the AT&T Wireless sale, he offered some insight into the giant carrier’s plans for dealing with the the flat-rate data pricing “paradigm shift” instituted, he alleged, “too early” by an unnamed player (which would be arch rival KDDI). Finishing after just 10 minutes, Tachikawa’s comments were brief, but the ensuing half hour of Q&A with the press offered a golden opportunity to quiz the prez on these and other issues—including e-commerce, 3G subscriber numbers, and FOMA handsets. If you want to know what Japan’s #1 mobile operator is thinking, don’t miss this program. Program Run-time 20:17