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A Totally Vivid User Interface

A Totally Vivid User Interface - Video DemoThe Next-Generation of UI’s hit the street here recently on DoCoMo 3G handsets produced by Sharp and NEC. The Vivid UI by Tokyo-based Acrodea “integrates various types of multimedia content including 3D graphics, Flash animation and full-screen movie backgrounds which enable handsets to be easily personalized with graphically enhanced menus and dynamic standby screens.”

As more developers get their hands on the content creation tool, and as brand owners begin to realize this is a natural vehicle to connect with their markets, we fully expect this style of user interface to become a common standard in the near future.. and not just in Japan. Meanwhile, remember you saw it first here on WWJ!

i-mode Launch in Hong Kong

NEC has received orders for its Mobile Internet Platform (“NEMIP”) from Hutchison (HTHK), the largest 3G operator by subscribers in Hong Kong, which commenced i-mode services on May 30, 2007. This platform is an integrated solution composed of well integrated subsystems such as gateways, mail server systems and portal systems which incorporate multi-operator functions.

i-mode Launch Cancelled in India

NTT DoCoMo has just announced that the company and Indian mobile operator Hutchison Essar Ltd. (“Hutch”) have agreed not to proceed with the contract signed on December 15, 2006 regarding the licensing of the i-mode mobile Internet service in India. DoCoMo and Hutch had been striving to launch i-mode service in India within 2007. Due to the changes in business environment, both companies concluded that it would be difficult to launch i-mode service at this time and agreed not to proceed.

DoCoMo Flat-Rate Data Subs Top 10 Million

DoCoMo just announced that subscribers to their flat-rate data communication billing plans “pake-hodai” and “pake-hodai full” surpassed the 10 million mark on May 1, 2007. The pake-hodai plan, launched on June 1, 2004, allows 3G FOMA i-mode subscribers unlimited viewing of i-mode content for a flat monthly subscription fee of 4,095 yen (including tax). The pake-hodai full plan, introduced on March 1, 2007, enables subscribers with full-browser handsets to view not only i-mode sites but also browse PC websites for a flat monthly subscription fee of 5,985 yen (including tax). Neither plan applies to data surfing using connected devices, such as PCs, and cannot be used outside Japan.

DoCoMo to Offer New Mobile Credit Card

DoCoMo has also introduced their new premium DCMX GOLD credit card at the 904i-series presser here this afternoon. This latest offering in their mobile credit card service joins the DCMX mini and the standard DCMX, which were announced in April 2006 [video here]. Like the DCMX mini and standard DCMX cards, this new gold card is compatible with iD, DoCoMo’s branded platform for mobile credit cards. Members will be issued a standard Visa or MasterCard magnetic card for use when making purchases overseas or at shops in Japan that do not have FeliCa enabled readers/writers.

Disney Launches Mobile Social Network

Disney Launches Mobile Social NetworkWe’re thrilled to see Walt Disney Japan step into the mobile social networking space in March with this announcement [in Japanese only] for their public launch — on all three carriers’ official portals — of Wonder Days. In the most simple terms it looks very much like Habbo Hotel meets Mickey Mouse, however you need not take our word for it.. watch WWJ’s first-to-web video demo. and see for yourself!

It’s no surprise that many of the popular and established fixed-line service offerings have been making the leap onto Japan’s wireless web. Tokyo-based DeNA has several perfect examples for auctions and social networking with Mobaoku and Mobage-town respectively. Moba (game) Town is a free service, and available only on mobile, which has attracted just over 3 million members since it’s launch last summer. The hook was to provide free games, with over 30 titles to choose from, supported by advertising and micro-purchases — using MobaGold — for premium avatars. In the same way that instant messenging and presence of friends applies to online products (like the Twitter craze) it’s easy to see the evolution of mobile communities connecting anywhere and anytime will become a defacto standard for the next-generation.

DoCoMo to Sell Exclusive D&G Handset

DoCoMo just announced that the company will begin marketing (only via their Internet online sales channels and for a limited time) the exclusive special-edition M702iS DOLCE & GABBANA handset developed jointly with Dolce & Gabbana and Motorola. The designer model, which costs 75,000 yen (including tax), will be available for purchase via PC and i-mode Japanese language portals from 08:30 on April 20, 2007 until May 31 at 10:30 pm, or while supplies last.

Japan: The Future of Mobile Markets

Japan: The Future of Mobile Markets by Mobikyo KKAccording to an article on eMarketer, “What stands out in the Japanese mobile market is the fact that innovation is shifting toward business models and marketing tactics as opposed to technical features and functions … the explosion of non-official mobile content Web sites is causing the sun to set on the i-mode business model of a dominant mobile carrier selling incremental content and services to its user base,” says John du Pre Gauntt, eMarketer senior analyst.

There are several ‘gee-whiz’ statements in this summary, starting with “Marketers are looking to the Japanese mobile market as a model of the converged media future,” which are clearly designed to help sell their research report. However, we really must challenge outright some of the assurances offered. For example, the eMarketer quote above which states that “Innovation is shifting toward business models and marketing tactics as opposed to technical features and functions” is off-base on both counts.

The continued innovations from DoCoMo and the other carriers in network speed, handset design and content & service offerings speak volumes about the Japanese mobile market and the continued utterly fundamental role of the carrier in driving innovation. Granted, the increase in non-official content sites was obvious and predictable, given how easy the continuing carrier-led innovations make getting onto the mobile web for both providers and surfers. And the carriers have known this from Day 1 of i-mode.

Raku-Raku Basic Handset Announced

DoCoMo has announced the newest model in their so-called ‘easy phone’ series, the Raku-Raku Basic, targeted at seniors who require user-friendly handsets equipped with special functions. Specific features include “Slow Voice”, which improves comprehensibility through embedded software that slows the other person’s voice speed, and “Clear Voice” noise-detection, which automatically adjusts voice and ringtone volume according to surrounding noise level. Enhanced “Read Aloud” audibly announces the name of the caller or e-mail sender and provides audio readouts of i-mode pages, while “Simple Mail Generation” offers preset messages for quick replies to e-mails.