i-mode
i-mode

i-mode

Japan Cell Phones: Most Individualized, Intimate Technology

The International Telecommunication Union (ITU) isn’t particularly renowned for exciting, fun-to-read reports. The global standards body tends to produce authoritative but somewhat plodding publications that delve into the arcana of topics like radio spectrum management and regulatory trends. But a recent case study examining how Japan’s mobile Internet works and highlighting some of the key technology and applications driving 3G is refreshingly non-academic, not to mention pretty darn accurate.

DoCoMo to Shift Global i-mode Strategy

NTT DoCoMo Inc. will shift its global strategy in the mobile phone business from capital investment to technological tie-ups, Kyodo news reported late last night.According to the story, NTT president Norio Wada, in what amounted to a veiled attack on former chief Keiji Tachikawa, said DoCoMo planned a smarter overseas investment strategy than his predecessor. “It is possible we will have partners through technological tie-ups or business affiliations,” Wada said in an interview with Kyodo News.

The Ultimate 'Next-Generation' Mobile Gaming System

The Ultimate 'Next-Generation' Mobile Gaming System

Before all you Die Hard gamers on a post E3 convention rush get too excited, note we put quotes on “Next-Generation…” because this one is recommended for the age-6-and-up crowd. Also, to those business/suit types who are about to click away and search for “ARPU” and “Wi-Fi,” you might want to pause and read between the lines. OK, onto the skinny… Bandai have recently launched this very cool — a la Japanese style — clamshell handset to an eager young target market. In fact the handset was the must-have item during Japan’s recent Golden Week shopping spree… think Tickle-Me-Elmo-type hysteria. The “Card Commun” unit retails for about US$30 and features an onboard swipe function for the collectable character card-series based on Toei Animation’s popular Sunday morning cartoon show “Precure.” Simply put, this is like Pokemon and Tamagochi combimorphed, with a cycle or two of steroids tossed in! What really struck us was that while of course there is no voice function — or monthly call charges — it does have a P2P sync feature built in so kids can share content by joining their handsets together.

Mobile Payment Parking Lots

Japan’s leading parking lot operator Park 24 has announced the launch of an experiment designed to test a FeliCa-based cashless payment solution at its Times 24-hour metered parking lots. The experiment, to last through August 15, supports the N504iC and SO504iC. Park 24 currently has 5,225 parking sites with a total of 81,364 parking spaces across Japan.

DoCoMo President-Elect Nakamura: A Man with a Mission

In an intervew with Nikkei BP, NTT DoCoMo’s new president Masao Nakamura has said he has three major goals; increase 3G FOMA subscribers, dig out new revenue sources such as mobile e-commerce and enhance customer satisfaction. After posting its highest ever operating profit of 1, 103 billion yen in the year to March 2004, it certainly looks as if Nakamura has his work cut out for him, especially as — on the surface of it at least — KDDI au seems to have consistently knocked the socks off DoCoMo in terms of gleaning 3G subs.

DoCoMo: Flat-Rate Data to Boost ARPU?

After the May 7 release of NTT DoCoMo’s full-year FY 2003 financial results, Tokyo analysts, financial consultants, and investment gurus have been churning out a steady stream of opinion and forecasts. After reporting stunning net profits of Y650 bn (about US$5.71 bn), at least some analysts predict the company is on track to return to the Y1-trillion operating profit level in FY 2004, ending 31 March 2005 (have any outside Japan achieved similar?). Among the more interesting gems: 2G average revenue per user (ARPU) was Y7,470 (Y5,570 voice, Y1,900 data; data was 25% of total) in 4Q2004, while 3G ARPU was Y10,360 (Y6,960 voice, Y3,400; data was 33% of total) for the same period. Clearly, 3G rocks! But that’s not all — read on for the predictions on how new, flat-rate data pricing will affect profits in FY2004.