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DoCoMo's 506i Series Launch Event

DoCoMo's 506i Launch EventWe’re not too sure about NTT DoCoMo’s motivation for fielding the first three models of the new 506i-series second-gen cellys. Sure, Big D have got to stay in front of the public eye with new models, new colours, etc. Japan’s consumer terminal market is nothing if not intensely competitive and trying to sell six-month old cell phones — which have often already lost 50% of their value at retail — is like, Oh, Soooo six-months old… Missing a slot in the handset upgrade cycle can be costly, as No. 3 competitior Vodafone has found to their regret. Full Program Run-time 14:32

Vodafone Happy Talk?

Wireless Watchers will have noted that it’s changing-of-the-guard season in Japan, with NTT DoCoMo’s Keiji Tachikawa about to move on just as the company enters a self-described “paradigm shift.” We believe we know what his successor, Executive Vice President Shiro Tsuda, will be up to — mainly because DoCoMo strives at every opportunity these days to tell one and allit’s not a carrier any more, but rather a budding e-commerce service platform provider. More intriguing, however, are the senior staff developments at Vodafone’s struggling Japan opco, Vodafone KK (struggling, that is, through a device dry spell that won’t see any significant new 3G models out until the fall). Big V has just shipped over a new COO, David Jones, who has arrived, we guess, with a briefcase full of spring-cleaning items. Certainly the appointment of a new chief operating officer hints at a change of gear for the company. Is this a push to boost the lagging 3G provider from neutral to at least first gear?

DoCoMo's New 3G Service Model

DoCoMo's New 3G Service ModelOn March 24, NTT DoCoMo president Keiji Tachikawa held his routine monthly press briefing and, with what is becoming a regular feature of his recent speeches, pounded the drum once more about the “Paradigm Shift” DoCoMo plans for its services from fiscal 2004 onwards. In a nutshell, this means introducing flat rates for packet data on June 1st, but, “We did not want to open up the window to all customers from day one,” he told reporters. Aided by a flashy Powerpoint presentation, Dr. Tachikawa also announced new anti-spam and anti-virus measures that will be implemented over the next few months. Full Program Run-time 20:25

Survey of Japan's Wireless Market

Survey of Japan's Wireless MarketResearch house and consumer survey firm INFO PLANT recently held a seminar on the main themes and directions of Japan’s wireless market in 2004. INFO PLANT’s C-News editor-in-chief Tomoki Sakaino began with some interesting comparisons between the Korea and Japan markets before offering unique insights into the prospects for FOMA and FeliCa this year; he also reviewed studies into attitudes about DoCoMo’s new 900i-series 3G handsets and TV broadcast content for mobile devices. Full Program Run-time 19:28

DoCoMo 3G FOMA Goes (partially) Flat Rate June 1

It’s official: the switch to flat rate for packet communications by NTT DoCoMo starts on June 1 at 3,900 yen per month—300 yen cheaper than KDDI. Is this the start of a new era of price wars that rapidly commoditize 3G services—reminiscent of what happened on Japan’s ADSL market a few years ago? Not if DoCoMo president Keiji Tachikawa can help it. Our first observation today was how few subscribers the flat rate will apply to—only heavy users who are used to price plans starting at 6,700 yen. The second point was DoCoMo’s opinion that perhaps only a third of heavy users might take advantage of the flat rate option this year.

Wireless Cash: Shopping with FeliCa!

Wireless Cash: Shopping with FeliCa!Here is the first of what we at WWJ think will be a rash of easy-to-use cell phone shopping applications using the FeliCa contactless IC chip solution. A few weeks ago we talked to Sony’s Shusaku Muruko, who told us that FeliCa Networks seeks to build a platform for a whole series of apps, and now here is NEC with its LightHolder i-appli technology to smooth the path into mobile online shopping, coupons and discounts, reservations and we hope, beer!
Full Program Run-time 11:30