DoCoMo has tossed its FeliCa chips on the table, and they’ll probably end up a winning number. In a press release today, Big D revealed that they are releasing their, and the world’s, first i-mode FeliCa Service smart-card handset on a (Gasp! Huff! Huge Disappointment!! Not 3G!!) mova P506iC 2G phone, on 10 July 2004. WWJ video of the 506i event here.
In a series of subtle and not so subtle remarks that made it clear all is not well at NTT DoCoMo, new president and CEO Masao Nakamura vowed to recover the company’s tarnished record of delivering huge profits. He also said the company would plunge into Asia for global revenue expansion, just like ex-CEO Keiji Tachikawa vowed to do in 2001. Beyond that, Nakamura promised that DoCoMo would put the customer first — but then said he’d put the shareholder first; later, apparently contradicting the propaganda put out by i-mode boss Takeshi Natsuno last week, he said he wasn’t sure how big the market for FeliCa was going to be. But there was plenty of new news broached by Nakamura and he’s set some hard targets in his (somewhat foggy) sights.
The Mobile Wallet is nearly in our pockets. In what promises to be just the first ripple in a wave of material promoting FeliCa, Takeshi Natsuno, managing director of DoCoMo’s i-mode Planning Department, today took the covers off the first four FeliCa handsets that will be coming into stores this July. Regular Wireless Watchers will know we have been tracking this story over the last 6 months starting with the trial-launch video program Here.
NTT DoCoMo, Inc. and its eight regional subsidiaries today announced the July 2004 launch of the i-mode FeliCa Service for mobile wallet applications, which will be used in combination with the company’s first four NFC enabled i-mode handsets—three 2G mova 506iC series models and the 3G FOMA F900iC handset—which also will be launched in early July.
Originally published as a guest column in Fierce Wireless, 9 June – Ed.
If 2001-2003 has been Phase 1 of Japan’s 3G era (all three major carriers launched W-CDMA or CDMA 2000 networks in this period), then 2004 is definitely shaping up to be Phase 2 — and the difference is that now Japan 3G is moving overseas. The assault is being led in part by Japan’s keitai makers who, under NTT DoCoMo’s lash, have invested heavily in sophisticated new terminals and are now looking to markets further afield in order to generate additional ROI.
JCB, a leading international credit card brand, in cooperation with Casio, today launched a two-month trial of its new “Offica” wristwatch-based corporate solution. The Offica Watch [image] contains employee ID, access control, and cashless payment functions using Sony’s FeliCa contactless interface chip. Twenty-five JCB employees will use the Offica Watch instead of the current Offica card to access the JCB tower in central Tokyo, make purchases at company restaurants and stores, and carry out a variety of administrative functions.
