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KDDI Launches New Handsets and 3G Services

KDDI - 12 New Handsets with Massive 3G Services LaunchKDDI today launched the first strike in Japan’s mobile number portability wars with no less than 10 press releases announced today at Tokyo’s ultra buttoned-down Imperial Hotel. The line-up of phones and services includes new units from Casio (W43CA), Hitachi (W43H), Kyocera (W43K and W44K), Sanyo (W42SA, W43SA and A5522SA), Sharp (W41SH), Sony Ericsson (W43S) and Toshiba (W45T and W47T), plus a new in-house designer model (also by Toshiba) code named Drape.

The accompanying new data offerings unveiled today include a scrolling news service (ala i-channel) and mobile video conferencing, the first such service from KDDI (which, until now, has philosophically posited that video conferencing was not suited for mobile), as well as several improved mobile music and digital TV offerings.

Pantech's New 3G Model for KDDI

Pantech Group, South Korea’s No. 2 mobile phone maker, has signed an agreement to ship it’s second 3G model to KDDI in a deal pegged at $110 million. The A1406PT handset will be available in September targeting middle-aged and elderly Japanese consumers, Pantech said in a statement. The agreement comes six months after Pantech offered its A1405PT model, the first shipment to Japan by a Korean cellphone maker.

KDDI Adopts Google for Mobile Search

KDDI and Google held a joint press conference today to announce Google search will launch on KDDI/au’s EZ Web mobile platform starting in July. The new service will apparently also include contextual Adwords based on the input text and the companies have stated the tie-up will allow them to test, improve and add more services in the future. The announcement indicates this new tie-up is not aimed exclusively at mobile phones, but will also provide an extensive search service that targets content on fixed-line PCs as well.

Israeli i-mode in Trouble?

Launching the i-mode platform last September was supposed to be Israeli wireless operator Cellcom’s most important innovation in years, and one of its most significant ever. It was designed to distinguish Cellcom from the other wireless operators and substantially boost the company’s content revenue. Timing is everything in life, and that’s true for i-mode, too. Its fate was sealed the moment that Cellcom’s new owners replaced the company’s management. The new team, headed by CEO Amos Shapira, doesn’t believe that i-mode should be Cellcom’s main content platform. (We’ll take this article with a pinch of wasabi for now — Eds.)

Japan Mobile Users Survey

InfoPlant performed a survey of mobile phone users, carried out through the main menus of internet-enabled phones from DoCoMo, au and Vodafone which was at least somewhat focused on flat-rate data trends [.pdf in Japanese]. 16,833 people replied during the survey, 67.4% of respondents were female, and iMode users, Ezweb users and Vodafone Live! users were 57.4%, 20.9% and 21.7% respectively. WWJ subscribers login for the English translation.

NTT DoCoMo Buys Into Tower Records Japan

NTT DoCoMo Buys Into Tower Records JapanIn a deal that puts a new spin on mobile music promotion in the Japanese market, DoCoMo announced a partnership with Tower Records Japan opting to buy 42 percent of the music retailer for 12.8 billion yen ($109 million). Scheduled to go through by late November, the deal will make DoCoMo Tower’s single largest shareholder. The music retailer operates 78 Tower Records stores and 31 Wave music outlets. Tower’s motto in Japan is "The Best Place to Find Music" but will DoCoMo find it the best place to create musical revenue?

Taking the stage at a Tokyo press conference November 8th, Takeshi Natsuno, senior vice president and managing director of NTT DoCoMo’s multimedia services department, and Hiroyuki Fushitani, president and chief executive officer of Tower Records Japan, gave the press few details on their upcoming fusion of telecom and music marketing. Not surprisingly, projects center around DoCoMo’s Osaifu Ketai (mobile wallet) platform for 3G handsets. Users will be able to wave their mobile phones over displays at Tower stores to download coupons or purchase CDs, picking them up at the sales counter on their way out. From this winter phones equipped with DoCoMo’s ToruCa (toru, capture; Ca, card) information-capture service will include Tower reader/writer units to download news on favorite artists, special offers from music labels, ticket reservations, and other music-related information. Tower’s popular redeemable purchase point system will also migrate onto mobile phones.