Freescale Semiconductor is developing a highly integrated, single chip RF solution for 3G mobilephones. Targeted for the Japan market, this RF solution supports tri-band WCDMA and quad-band GSM/GPRS/EDGE. The RF solution is based on Freescale’s advanced 90nm RF CMOS process technology and delivers an antenna-to-bits functionality in asingle chip. Additionally, it is capable of meeting Category 8 HSDPAand HSUPA requirements.
Tomi Ahonen is a smart guy who’s done a lot of observing and thinking about the 3G future. He reports that planet Earth has 2 bn mobile phones, with more phones in use than cars, credit cards or televisions, and that advertisers, businesses and governments are all trying to understand how the mobile future will download. For a glimpse into the future, Tomi was in Tokyo last month for the 3G Mobile World Forum 2006 where he observed that Japan already has the handsets, the networks and users who have migrated to 3G, while “the rest of the world is just starting to understand and discover this opportunity.”
He points out that in Japan, roughly 30 percent of all mobiles are 3G phones, compared to the UK, where it’s only 8 percent. “We have a long way to go to catch up.” WWJ’s Lawrence Cosh-Ishii caught up with Tomi for a tightly-focused interview covering 3G, 3.5G, consumer service definition, key technologies and how marketing and advertising are starting to recognize the potential of mobile.
Over the past 12 to 18 months the mobile division of KDDI, known here as ‘au,’ has been leading the way in Japan’s cellular marketplace. During a recent interview at the 3G World Forum, one European visitor asked the seemingly obvious question, “What is the main reason for their success?” 
The reasonable answer is that it’s actually a combination of several factors, but one thing stands out. Compared to the NTT DoCoMo and Vodafone business models, au has a very tight focus on the domestic market. Their attention to detail in customer service and product offerings is not challenged by how the product mix and content offerings might fit into the company’s global strategy — and it shows. This has allowed au to take the lead in areas like GPS, flat-rate data and faster networks, all provided to the consumer on affordable price plans. The carrier now offers a full suite of popular and useful services ranging from Navitime, EZ auctions, EZ book, EZ channel, EZ games, and EZ FM to (recently introduced) mobile IM (‘Hello Messenger’), mobile blogging (‘DuoBlog’) and Lismo.
Looking again at au’s recent blitz of cutting-edge models at Designing Studio last week, just in time for Japan’s peak spring sales season, we were truly impressed; it will be a tough choice for shoppers. The phones and services strongly illustrate one of the most fundamental and important learnings about Japan’s mobile success that we’ve been trumpeting for years.
This week was a new-cell-phone-announcement triple-play! Following DoCoMo on Tuesday and Vodafone yesterday, KDDI’s au brand held a press conference this afteroon at the super-swank New Otani hotel to unveil an impressive spring line-up. From L. to R. (below): Toshiba’s W41T with Japan’s first built-in 4GB HDD, the slick-styled Neon, is the latest addition to the in-house Design Project; Hitachi’s W41H ‘One-Seg’ digital TV phone; Casio’s W41CA, featuring a FeliCa mobile wallet; Kyocera’s W41K is a ‘Full Function’ camera phone with a 3.2-megapixel cam; SonyEricsson’s W41S is also FeliCa IC-enabled; and finally the Sanyo W41SA, which has an interesting handwritten character scanning application. The new fleet will hit store shelves starting in February along with the introduction of an enhanced Listen Mobile Service.
According to leaks around the web, Fujitsu-Siemens will unveil a high-end smartphone loaded with features at 3GSM in March. The T800 [ .jpg image ] will roll-out a QWERTY keyboard with a 240×240 display, rumored to be running Windows Mobile 5.0 Phone Edition on a 416 MHz XScale processor. Also predicted 64 MB of RAM and 128 MB of Flash ROM for storage the new unit will supposedly offer Wi-Fi (802.11b/g) and Bluetooth 2.0 as well.
Here’s a fun web video for everyone to enjoy from all of us here at Wireless Watch Japan! We stopped by KDDI’s Designing Studio in Harajuku yesterday afternoon with our long list of groovy gadgets we wanna have for Christmas and to sit on their robot Santa’s knee. As it turns out, maybe we’re getting a bit too big for that — but it was fun anyway! Dressed up for the holidays, this robo Santa-san unit made a splash during the 2005 International Robot Exhibition held recently at Tokyo BigSite. According to Designing Studio’s Manager Natsuko Kimura, the robo Santa was created by KDDI’s partner company I Bee K.K., which develops products based on Bluetooth technology. While we were there, it seemed like a good idea to send best wishes to our faithful WWJ visitors, recorded from under KDDI’s three-story tall Christmas tree.
