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Bridging the Mobile Gaming Divide

Bridging the Mobile Gaming DivideDespite all the effort WWJ has put into finding and covering software developers that have successfully transitioned out of Japan’s navel-gazing mobile market to markets elsewhere, I must admit we haven’t found thousands. Or even dozens. But one of them is Shinjuku, Tokyo-based G-mode, and this week the Japanese mobile game maker and its Dublin, Ireland-based partner Upstart Games said four IQ-enhancing games, already popular in Japan, would be distributed in the US and Europe via Upstart. The news underscores the profits to be found when forward-thinking mobile players work hard to bridge the wireless culture divide.

Upstart’s CEO Barry O’Neil told WWJ that the company has been planning to launch a brain training game for mobile since the runaway success of the genre in Japan late last year. Ironically, the Irish side was initially skeptical that such a narrow niche could win operator interest in Europe or the US. “We’ve a relationship with G-mode dating back to last year, and their Right Brain Paradise was something we’d looked at in the past, but felt gaining operator support could be difficult. Now that the genre is becoming more widely known we felt the time was right to introduce this mobile series,” he wrote in an email yesterday.

The three-game series, dubbed, “I.Q. Academy” is intended to help get players’ brains in shape by offering games designed to exercise the brain’s right side and improve spatial, visual and cognitive skills in the player. I.Q. Academy is based on G-mode’s hyperpopular ‘Right Brain Paradise’ series, which, according to the company, has sold almost two million downloads. The series is expected to launch in Europe and the US in the coming months (WWJ subscribers log in for full article).

Usen Plans Free Mobile Video

Usen Corp. plans to begin a free video distribution service for cellular phones on March 27, with the goal of attracting 3 million registered users in the initial year. Videos, each lasting no more than five minutes or so, will be transmitted to users of 3G-handsets that support video and high-speed data communications functions once they register their personal information, including ZIP codes, sex and email addresses. No fees will be charged, but four short commercials will be inserted into each programme.

Our 5th Birthday!

Our 5th Birthday!This week marked a major milestone for WWJ! In one form or another, I’ve been writing this email newsletter for five years — and what a five year term it’s been!

I spent a couple hours last night looking over past WWJ newsletters, and was struck by how much Japan’s mobile scene has changed. In 2001, when I started writing a weekly mobile-focused newsletter for J@pan Inc, i-mode had just celebrated its second birthday, KDDI had yet to roll out CDMA 1X services and the No. 3 competitor in the market was known as “J-Phone.”

Today, DoCoMo is far in the lead with their 3G FOMA service and music and TV are the new hot trends; i-mode itself has become almost dasai (uncool). KDDI have created one of the mightiest and most unified mobile platforms on Earth, with GPS-based blogging, shopping and PC Internet integration drawing huge usage. The company formerly known as J-Phone is about to become the company formerly known as Vodafone as Masayoshi Son attacks 3G mobile with the same successful discount focus with which he attacked NTT and home broadband.

Bonus ‘those were the days’ tidbits via the WWJ Newsletter after the jump!

Samsung 3G Handset in Japan

Vodafone Japan just announced that on 25 March 2006 it will commence nationwide sales of the Vodafone 804SS, a new 3G handset by Samsung Electronics. The V804SS represents Samsung’s first mobile phone for the Japanese market and is touted as the world’s thinnest clamshell 3G handset, measuring just 14.9mm and weighs only 98g. Users can view PDF, Microsoft Word and other file types on the handset, it also supports PC Link and has a full-fledged music player functions with external controls.

DoCoMo to Acquire Guam Carriers

NTT DoCoMo, Inc. has just announced that the company will wholly acquire Guam Cellular & Paging, Inc. (Guam Cellular) and Guam Wireless Telephone Company, LLC (Guam Wireless) for the total amount of US$71,800,000. Both companies provide mobile services in Guam and the Northern Mariana Islands. DoCoMo intends to establish a holding company to acquire 100% of the shares of Guam Cellular. It will then acquire the business of Guam Wireless through Guam Cellular and merge the two companies. DoCoMo will also provide additional funds up to approximately US$6,500,000 to strengthen the newly merged company’s facilities and infrastructure according to their press release.

Vodafone sells Japan unit to Softbank for $11.9 bn

The news just hit the wires: Vodafone Group has agreed to sell its stake in its struggling Japanese unit to Softbank Corp. for $11.87 billion in cash. The deal announced on Friday values Vodafone Japan at around 1.8 trillion yen ($15.30 billion) including debt and will allow Vodafone to return 6 billion pounds to shareholders.

Editor’s note: This news will be all over the Web in a few minutes. What a sad end to what could have been a highly valuable synergistic move into the world’s most advanced 3G market! Defeated by fickle consumers, the lack of a low-end tier in the segment, and the challenge of coordinating terminals and technologies across borders, Vodafone is heading home. The price of the deal, a whopping 15 billion bucks, proves that Vodafone KK is a valuable commodity — in the right hands. — Eds.