CIAJ 2010 Japan Mobile Users Report
The CIAJ has released it’s authoritative, and always anticipated, annual Japan Mobile Users survey with interesting results: http://bit.ly/kWe0Cd
Search Results for: nfc
Kazaspot Mobile FeliCa
NTT Com announces ‘Kazaspot’ Mobile Marketing Solution for users with FeliCa NFC enabled handsets – Full Eng. PR here: http://bit.ly/cfUoIF
Comments on 2010 from Japan Telcos
Looking back over 2009 and into the coming year, here are some comments from the major telco operators in Japan.
Pasmo Launches Mobile Site
As the common platform NFC alternative to Suica, the folks at Pasmo have announced a mobile version with planned contents and services.
Mobile Contactless Payments Report
Very in-depth white paper on mobile contactless payments http://bit.ly/1twRZv – Congrats Chris & Philip – Good stuff.. \@_@/
A Super Slick Mobile Ad Campaign
While blitzing through the typhoon from one meeting to another along the JR Yamanote lines yesterday afternoon we stumbled across this groovy installation by Mediacure on the platform. Promoting the latest hot drink sensation – CoCo Presso, basically Hot CoCo flavored espresso – which has also been running what would have to be a rather expensive TV ad campaign.
Mildly interested, and certainly in need of a hot shot of something, upon entering the booth it was clear they were using the FeliCa tap & go call-to-action, note reader embedded beside the LCD screen on the last photo. Sure enough it loaded a crisp Flash mobile website offering a coupon for a quick discount on the product via the co-located vending machine, which of course is also NFC-enabled. The entire sequence of snapping the pix below and grabbing a jolt of sweet caffeine took like 90-seconds before our next train came along. Thanks to the folks at Meiji – this surprise treat really made our day!