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Suica IC Cards Make a Splash with Electronic Posters

Suica IC Cards Make a Splash with Electronic PostersJapanese IC cards have pop posters grooving to a techno beat this summer. Fans of hunky J-Pop star Shogo Hamada just flash their Suica rechargeable RFID train commuter card at specially designed high-tech poster displays around town to reserve a copy of his newest album, My First Love. Japanese are calling this new interactive ad medium, “Denki Posta” (electronic posters). Popping up in all sorts of variations, most have plasma-display panels and flat-panel speakers.

Suica’s IC card technology has been a runaway hit in Japan. More than ten million are in circulation around the country and the service has brought in numerous retail partners for cashless payments at shops and restaurants within the stations. It was developed by Sony together with Japan Railways East Corporation and will soon migrate from hands to handsets. In January 2006, DoCoMo plans to combine their Felica smart card e-money platform with the Suica commuter card into a series of mobile handsets.

Motorola Debuts 3G Smartphone in Japan

Motorola Debuts 3G Smartphone in JapanDoCoMo’s hybrid 3G-PDA M1000 handset is off the showroom floor and finally on the street. WWJ was at the launch event and we’ve put together a quick video program showing just what sort of hoops this smartphone jumps through. Previewed at an April 15 press conference, the tri-band business-use handset from Motorola juggles W-CDMA, GSM and GPRS for global roaming, opens Microsoft Word, Excel and PowerPoint programs as well as PDF files, and allows multiple email functions including POP and IMAP email. Internet access channels through the Opera 7.5 browser. DoCoMo took the (daring) step of dropping i-mode capability for the M1000 in favor of global compatibility. More PDA than phone, all navigation is through the bright, 2.9-inch touch screen.

DoCoMo 3G Cell Phones Model Designer Fashion

DoCoMo 3G Cell Phone Models Designer FashionHey DoCoMo Pimp my handset! NTT is shrugging off some of that infamous group-think mentality promoting trendy young designs in an eye-popping line of custom jackets for the P901iS series. Skulls, pistols, snakeskin, Samba Samurai and flower camo transform mobile phones into Japanese pop culture icons — complete with matching phone straps. D-@-mo (datmo design project) is turning out some of the best P901iS covers, but P901iS manufacturer Panasonic
plus a host of licensees have Japanese strutting down urban catwalks flashing their phones like designer clutches.

The cell phones transformation into fashion statement is something Americans are slowly catching on to. Coach, Hermes and Gucci got it right away and started marketing phone straps, charms or Keitai cases for brand loving locals. Custom painted, and completely illegal, rip offs of Chanel and Dior logos decorate jewel-encrusted handsets on pretty young things but everyone knows real brands are better. Now licensed names by youth culture designers and even game-obsessed Otaku brands are spreading onto handsets like a virus – a shiny, happy moneymaking virus.

Skype Powers VoIP in Japan with Fusion

Skype Powers VoIP in Japan with FusionCostly Japanese domestic phone prices are looking to take a tumble with low-priced hybrid fixed-line/IP telephony services. The newest team-up pairs Japan’s Fusion Communications with Skype Technologies. Fusion’s patent-pending gateway technology takes incoming number-based calls and works with Skype’s database to route them to Skype IP telephony subscribers using the 050- prefix, similar to NTT Communications’ Click-2-Connect IP phone service, also using the 050 designation. Skype works with Windows, Mac OS X, Linux and PDAs using Pocket PC. Users typically connect through their PC. Is Skype, the no-cost free Net telephony provider, finally going to turn a profit?

IC Mobile Payment Reaches Mainstream

WWJ Portable Reportable MP3 audio report
Of the 10 mn Japanese using some form of the FeliCa contactless IC payment system as of 1 April, 700,000 are already mobile-enabled, according to Tokyo’s bitWallet, the joint-venture set up to commercialize Sony’s FeliCa technology. In today’s WWJ Portable Reportable, we speak with Norihiko Fujita, a bitWallet manager working on extending the FeliCa-based “Edy” payment service into mobile platforms. After NTT DoCoMo launched their own-branded “i-mode FeliCa” service last summer, Vodafone and KDDI are playing catch-up in 2005, and they’d better hurry: with 20,000 merchants already accepting FeliCa-based payments, there’s money to be made from mainstream users. (“Edy” stands, somewhat hopefully, for “Euro, Dollar, Yen”).

MTV Japan Launches Exclusive Mobile Music Channel

MTV Japan Launches Exclusive Mobile Music Channel

Executives from MTV Networks were in Tokyo to launch their new Japan-exclusive mobile and online entertainment channel, Flux. The service will initially be available exclusively on KDDI through au EZWeb. Subscription fees are set at 315 yen per month. Scheduled to begin broadcasting on June 30th, Flux targets 13-34 year-olds with original Japanese video and animation productions and programming from the global MTV Networks library. Nickelodeon’s SpongeBob SquarePants will splash down onto Flux as well – his first adventures in Japan outside Nick network here. Nickelodeon and MTV are part of the Viacom Inc. broadcasting empire.

Two locally produced animations already signed on are Lightman, described in a press release as “a superhero who battles against the forces of evil,” (no, you’re kidding? Against evil?) and “Hanamoski”, a series of clips “starring an elephant with a very long trunk”. That’s nice. Clips will be broadcast on mobile in 1-3 minute episodes, see the press release for more programming details.

KDDI Launching Star Wars Mobile Content for 3G Phones

KDDI Launching Star Wars Mobile Content for 3G Phones

The Force is with KDDI young WWJ Padowans. Japan may be one of the last countries on the planet to see the Revenge of the Sith film, not premiering here until July 9th, but KDDI has contracted where no other Japanese telecom has contracted before (I know, I know, it’s a Star Trek reference but cut me some slack), at least for 3G cell phones.

Starting June 9th, exclusive Star Wars content will be available to subscribers of KDDI’s EZChannel, EZBook and EZ Movie portals for au 3G CDMA 1X WIN cell phones. All six of the Star Wars films stories will be readable with EZBooks; over EZChannel, a talk-through guide on how to better understand this latest edition to the series; while EZMovie will run trailers as a quick fix for those fans who continue to be deprived of actually seeing the film. Star Wars music and Star Wars books will be available for real-world purchase on cell phones from auRecords and auBooks. More fun features include a downloadable Flash screen where Anakin becomes one with the user’s cell phone battery. His light saber flashes from blue to red as your battery power levels sink into the danger zone.

KDDI's Shock and Awe with Tough New Casio 3G Handsets

KDDI's Shock and Awe with Tough New Casio 3G HandsetsCasio’s rugged water-and-shock resistant mobile handsets from KDDI launched at a press event held in the celco’s shiny Harajuku Designing Studio first-floor theater; both features are firsts for a 3G handset and the G’zOne [flash site here] certainly looks like it should be hanging from a REI backpack while its user hammers pylons into a sheer rock face. An optional handle-cum-customized protector curves around the handset’s top edge, just begging for a carabiner clip. The phone has two screens, a 2.2-inch QVGA on the inside and 1-inch circular screen centered in the front cover.

All three models, the C303C, C311CA and C409CA, are covered in a tough polyurethane material with a magnesium alloy body to absorb hard knocks. G’zOne’s front screen functions as an electronic compass orienting with the built-in GPS tracking system and linked to KDDI’s signature EZ Navi walk navigation system, all ready for urban trailblazing. Even if your most arduous climb is the subway steps at Harajuku’s Omote Sando station, that water-resistant function could come in very handy when typhoon season hits. KDDI says the handset can withstand 30 minutes in water at a depth of one meter (although they admit tap water was used in the testing rather than chilly spring snow run-off). Thankfully the launch day event was held inside… 🙂

Giant Beetles Barge onto Mobile Gaming with QR Codes

Giant Beetles Barge onto Mobile Gaming with QR CodesGiant beetles are big business and big fun in Japan. Toy maker Tomy is capitalizing on the current Japanese craze for all things beetle by introducing a mobile game and information site for their line of spring-wound Kabuto Borg GU toy battle ‘bots (Kabuto is short for Kabuto Mushi, horned beetle) that battle Sumo style until one is knocked over. Two collectible Kabuto Borg cards — a beetle card and power up card — are included with each of the newest series of Kabuto Borg toys (819 yen/$7.80) and custom part sets. Cards are stamped with a QR code that links to a mobile website compatible with all the carriers. The site has an information center for battle Borg news; a list of Borg ‘bots and their custom parts; and a Kabuto Borg GU battle game. The game is an “java-appli” so once it’s downloaded users can play without worrying about connection time and fees. QR codes on different cards allow access to a variety of playable battle beetles and power-ups on the mobile game site. More cards equals more beetles, fun and Kabuto Borgs sold.

Tomy is just one of many mobile game makers that use QR codes to draw users into mobile game sites. At the last Tokyo Game Show DoCoMo partnered with game makers like Square, Taito and Atlus, to create a stack of collectible Game Cards stamped with QR codes linked to DoCoMo game sites. Collectors received one card for every game they tried on the cell phones at the giant DoCoMo booth.

Credit Cards Go Wireless on DoCoMo Felica Handsets

Credit Cards Go Wireless on DoCoMo Felica HandsetsImpulse credit card purchases are set to take a frighteningly mobile turn in Japan after NTT DoCoMo and the Sumitomo Mitsui Financial Group ended several days of speculation to formally announce a strategic business and capital alliance to bring credit card payments onto DoCoMo’s Felica IC-equipped handsets. DoCoMo plans to invest nearly 100 billion yen in the venture, acquiring 34 percent of Sumitomo Mitsui Card’s (SMC) common shares for approximately 98 billion yen (over $942 million), including new shares to be issued by SMC. The technology will be enable users to swipe their Felica handset in front of a code reader and confirm credit card purchases automatically. No definite rollout date was given.

Sure, it’ll be convenient — but is it secure?