DoCoMo, Rakuten to Form Strategic Alliance in Internet Auction Services
Japan’s top mobile carrier DoCoMo and leading online mall operator Rakuten have forged a capital alliance to expand mobile auction services. Rakuten will spin off its peer-2-peer (P2P) auction network, Rakuten Flea Market, into a separate entity, Rakuten Auction, Inc from Dec. 1st. DoCoMo will then invest 4.2 billion yen ($37 million) starting Dec. 16 for a 40 percent share of the new firm. The deal does not include Rakuten’s profitable B2C (Business-2-Consumer) Super Auction site, which offers new goods from its huge listing of online mall operators. Rakuten currently has around 17.3 million users; DoCoMo 45 million subscribers.
Anxious to break the news to the media, the planned tie-up was announced at a hastily called press conference in Tokyo’s Okura Hotel with virtually no details on how the two firms plan on tweaking the service to attract DoCoMo users or differentiate it from KDDI’s EZ Web auAuction or even Rakuten’s current somewhat limited mobile auction portal. DoCoMo President Masao Nakamura and Rakuten President Hiroshi Mikitani were ill prepared to answer questions from the media pressing for more details.

Hong Kong-based Artificial Life, Inc., creator of hit 3G mobile games and environments, has come to terms with Sony BMG Music Entertainment in a licensing deal to provide music from the Sony play list to its 3G mobile V-disco product. 
Sony’s robotic pup Aibo gives new meaning to the term newshound. In its latest evolution Aibo ERS-7M3/T has the ability for short-term memory mapping and news reads through a version of web syndication– RSS (Really Simple Syndication) feeds. “With one simple voice command Aibo can read the morning’s headline news while its owner folds the laundry,” said Toshi Kawai, senior manager of Entertainment Robot America (ERA), a division of Sony Electronics in a prepared statement. The AIBO Net News reader capability enables the robot to read its owner news or weather from a choice of RSS feeds available on many websites.
We have signal. Mobile digital terrestrial TV broadcasting hits the wireless airwaves in Japan April 1st, 2006. Japanese telecom carriers and commercial broadcasters will be ready to start simulcasts of hybrid terrestrial digital programming and data feeds to cellular phones in just a few months. “Our handsets will be ready to comply with that date and we are targeting March/April 2006 release of mobile digital terrestrial TV phones,” NTT DoCoMo spokesperson Tomoko Tsuda told WWJ.
DoCoMo has developed their first mobile handset to receive terrestrial digital broadcasting and analog TV in one 3G Foma package. The P901iTV handset, by Panasonic, targets the start of mobile digital broadcasting in April, 2006 and will make its public debut at the upcoming CEATEC Japan 2005 trade show October 4 to 8 at Makuhari Messe convention center in Chiba. (WWJ will be on-hand to get photos and video!)