Strategic Planning for Successful International Expansion
A long-time friend of WWJ, Walter Adamson, founder and principal at Digital Investor, sat down with us to share his latest presentation, “Strategic Planning for Successful International Expansion: Lessons Learned from Asia’s Failed Experiences,” a primer on the mistakes that mobile content companies have made while trying to expand across borders, with a focus on Japan and Australia. In the Japanese case, some have succeeded, but many others have not and Walter has provided a clear outline of common mistakes.
Walter attributes failure in many cases to unsophisticated management approaches and suggests that a solution can be found from addressing what he calls the ‘Top Six Sins’ — Strategic Intent, Underestimated Risk, Lack of Linkage (between strategy and action), Poor Balance, Poor Project Reviews and Poor Alignment (between strategy and structure). WWJ thinks Walter’s view may just be valuable to mobile companies anywhere considering a leap into someone else’s market.
NHK and five commercial TV broadcasters held a splashy launch party in Tokyo’s central Shinjuku train station on Saturday afternoon, announcing the official start of terrestrial ‘One-Seg’ broadcast services. The carriers have lined up accordingly: NTT DoCoMo has partnered with Nippon Television and Fuji Television, while KDDI has forged a partnership with TV Asahi.
Here’s a quick video clip we shot at the Vodafone press conference when they introduced the new V804SS handset by Samsung — the first Samsung handset in Japan — going on sale here finally today. It has a few up-close examples of the company’s new dynamic email application, “Deru Moji” 3D Pictogram Display with pop-up animations, that we thought were pretty interesting.
For Vodafone Japan, the end came not with a bang, but with a whimper. When we arrived at last Monday’s press event – the final one, it turned out, before news of the Japan sell-out hit the Web – the smell of pending doom hung in the air. Ironically, the media briefing bore an optimistic title: the “Future Direction of Product & Service Development.” It was also surprising to see that President Bill Morrow and Chairman Tsuda-san would attend for the 3G roadmap briefing to be given by former J-Phone super-star Ohta-san; WWJ has never seen three Vodafone Big Guys in one room together for a media briefing (perhaps there is safety in numbers)? But when the talk from all three turned out vague and totally avoided any mention of new MVNO’s signing up to resell Vodafone 3G capacity — widely considered to be one of Big Red’s few viable options in Japan — we suspected something was up.
Tomi Ahonen is a smart guy who’s done a lot of observing and thinking about the 3G future. He reports that planet Earth has 2 bn mobile phones, with more phones in use than cars, credit cards or televisions, and that advertisers, businesses and governments are all trying to understand how the mobile future will download. For a glimpse into the future, Tomi was in Tokyo last month for the 
Here’s a fun web video for everyone to enjoy from all of us here at Wireless Watch Japan! We stopped by KDDI’s