Sign of the Times
Sign of the Times

Sign of the Times

DoCoMo Introduces New Logo

DoCoMo unveiled their new corp. logo today at the Tokyo Prince hotel — WWJ was there of course — along with other re-branding elements that are set to be introduced beginning July 1st. The new logo’s color is red, meant to symbolize energy and “Passion” according to the presentation made by Senior Advisor Masahiko Uotani, who is also the chairman of Coca-Cola Japan (video coming asap!). The changes are a direct result of DoCoMo’s review of its branding and related marketing strategies as was announced here last summer.

NTT to Pilot Test Mobile Fragrance Service

NTT Com has announced that it will run a pilot test, from April 10 to 20, of its new Mobile Fragrance Communication service. Apparently, Fragrance Playlists can be downloaded via i-mode and transferred to a dedicated device pre-loaded with a cartridge of base fragrances. The device, a smaller, lighter and more stylish version of the previous model, then mixes the specific fragrances and emits them as the user enjoys the A/V content played back on their phone.

The Father of i-mode to Leave DoCoMo

Takeshi Natsuno, famed father of the i-mode platform is set to step down, according to reports in the Japanese media. “He is going to be leaving the company at the end of April,” an informed source in DoCoMo told AFP. The writing was on the wall when he was not front and center – as usual – hosting the 905i-series launch here last November. “Marking another notable difference from previous line-up introductions was the absence of Natsuno-san, famed ‘father of i-mode’ and always energetic MC, from the stage” WWJ reported at the time.

DoCoMo Demonstrates Molecular System

DoCoMo just announced today that it has been pioneering research into the field of molecular communication, experiments have confirmed the feasibility of a proposed delivery system to transport specific molecules using artificially synthesized DNAs and chemically energized motor proteins, typically found in muscles and nerve cells, which are capable of moving autonomously by converting chemical energy into mechanical work.

QR Code Marker for your Grave

Somehow we missed this news from Ishinokoe (or “voice of stone”) who announced that they will begin offering tombstones with a unique Design QR code. The package will allow visitors to access a dedicated mobile site, complete with life history and photos etc., of the deceased. They also note that for the sake of privacy only people with a key, family members, will be able to open the chamber door in order to scan the data.

Exclusive Luxury Toshiba Handset Introduced

The Cosmic Shiner, a FanFun 815T model with diamonds, targeted at the ‘well-to-do’ was unveiled this week in Tokyo. This limited edition model, with only 1,000 available, is to be offered for $4,000 via an interesting invitation only scheme. In addition to the custom design features by Kansai Yamamoto discriminating buyers will also be entitled to a new “Prestige Gold” membership service.

Dissecting the Japanese Mobile Phone

The March edition of Nikkei Electronics Asia features an interesting peek under the hood of three current handsets now available in Japan. They expose how the insides of these so-called “All in One” multi-function models; the P905i VIERA from Panasonic, W53H from Hitachi and the 920SH by Sharp, are designed in cooperation of a local electronics manufacturer. Interesting to note the OLED screen on the W53H ‘Wooo’ by Hitachi was produced by Samsung and that efforts to slim the design while increasing battery power, to a whopping double 1-Seg. viewing time, are key considerations.

Toshiba Introduces RoboPhone

Softbank Mobile has announced this Toshiba made 815T PB handset with an uber-cool Robo Design which is sure to grab lots of mainstream, not too mention full-blown geek luvin, media buzz. This transfomer styled device features a 2.4 inch QVGA screen, 2MP camera, music player, IrDA, Felica e-wallet and microSD card slot along with Push-to-Talk and usual slate of services.

NEC Exhibits Worlds First LiMo Handsets

NEC announced that it will exhibit the first LiMo-compliant mobile handsets in NEC’s Booth during the Mobile World Congress February 11-14 in Barcelona. The commercial LiMo handsets which will be introduced at MWC in Barcelona are the FOMA N905i, N905imu, N705i, N705imu from NTT DoCoMo. The key software modules for mobile phones contributed to the LiMo Foundation, are included in these four handsets.