Sign of the Times
Sign of the Times

Sign of the Times

Panel Urges Limit on Mobile for Kids

A Japanese government panel has called on parents and schools to help limit the use of mobile phones by children to prevent them from accessing “harmful” information on websites. These measures are necessary to “protect children from harmful information and other negative influence involving the use of mobile phones” including “crimes and bullying,” the report said. It called for limiting mobile phone for children use just to voice calls. More details after the jump

Renesas Considers Taking FOMA Global

According to this report, Renesas is interested in offering the FOMA platform as a handset reference design to companies outside Japan. FOMA, or Freedom of Mobile Multimedia Access, is Docomo’s 3G network standard design followed all Japanese handset makers that provide cellphones to DoCoMo. Considering the vested interest of Renesas in SH-Mobile this ‘news’ is not surprising. However, it does indicate that more players and products are gearing up for the shift towards LTE.

Hakuhodo Wins Mobile Marketing Award

The annual D&AD award winners have been announced with a ‘Yellow Pencil’ going to an interesting campaign by Tokyo-based agency Hakuhodo for snack food client Tohato.

The World’s Worst War used two new spicey snack flavors as opposing forces and engaged players to invite friends, thereby increasing their own personal rank, to join forces of either the Habanero Evil Army or the dreaded Satan Jorquia… Yikes. Better to watch the video!

Via Communities Dominate Brands.

KDDI May Have Net Subscriber Loss in April

Local media is reporting that KDDI may show a net subscriber loss, for the first time ever, in the month of April as a result of phasing-out their legacy Tu-Ka network. According to Bloomberg news, comments made yesterday by KDDI’s CFO, Satoshi Nagao, indicate the net month-on-month decline could be in the 100,000 clients range. The company had just over 234,000 contracts for the service, less than 1% of their total customer base, as of April 1st.

Mobile Marketing for the 21st Century

Our research partners over at Infinita have just pulled the wraps off a new report focused on mobile advertising and marketing in Japan. As usual the materials are detailed and informative and nearly as deep as the niche itself. If you’re at all interested in this important segment then we suggest a review of (at very least) the free sample — details here — would most certainly be time well spent.

Tokyo Joins Mobile Phone Recycle Effort

The Communications and Information network Association of Japan (CIAJ) and the Telecom Carriers Association (TCA), which jointly operates the Mobile Recycling Network (MRN), have established a partnership with the Tokyo Metropolitan government to promote the recycling of cellular telephones. MRN has asked individual local governments for their cooperation in promoting the collection of cellular phones, but this is the first case where a prefectural government has established a council and asked for participation of the Mobile Recycling Network.