New Tech & Services
New Tech & Services

New Tech & Services

Peru Decides to Adopt 1Seg Standard

The Transport and Communications Minister of Peru, Enrique Cornejo, has announced the country will officially adopt ISDB-T, the Japanese terrestrial digital TV system of technology. Cornejo made the announcement after a meeting between the head of State, Alan García, and the Prime Minister of Japan envoy, Shunichi Yamaguchi, at the Government Palace. Japan will carry out several programs to assist in the implementation of digital television in Peru, such as human resource training and economic cooperation.

Louis Vuitton Styled Custom QR Code

The always-on Jean Snow posted an interesting tip on a groovy style QR Code campaign running for Louis Vuitton. Produced by SET, and designed by Takashi Murakami, this is definitely a level-up from the good old black & white standard. While we have covered several unusual 2D barcode offerings in the past, such as Design QR and Ishinokoe, this next-gen full color version certainly raises the bar.

Hitachi Releases Gazopa Image Search

Hitachi has announced the beta release of GazoPa, an iPhone app which allows users to search for similar images on the web by uploading any photo captured with camera on iPhone, will be available free at Apple’s iPhone App Store. This makes it possible for users to search for images similar to the items in front of them since GazoPa uses image features such as color and/or shape, users can look for images without typing any words.

KDDI launches New Handset Brand

KDDI Unveils New Handset BrandThe good folks over at KDDI have announced [in Japanese] a new lineup of devices, tagged “iida” for innovation, imagination, design and art, with 3-models on launch to follow in the foot steps of their in-house AU Design Project. The G9 slider, Misora clamshell and stylish collaboration with Yayoi Kusama, details are available Here, along with teasers for more units to come.

We note the Solar-powered concept model on display during CEATEC 2008 seems to be in the pipeline and the Pico Projector which can also connect to several other AU handsets as well. All of these devices are on display now over at the Designing Studio in Harajuku!

Engagement Marketing with QR Codes & 1Seg

Lux is running a very cool campaign in Shibuya this week utlizing 1Seg digital TV broadcasting with huge QR Codes on ad posters. They have setup a temporary display, outside ‘the’ fashion central 109 building, which calls for users to scan the code in order to get instructions on how they can tune-in (spotcasting on channel 34) for more details. The content awaiting them includes a mobile micro-site with a promotional tv commercial, featuring Catherine Zeta-Jones, along with a slick call-to-action for trendy girls to audition for a future campaign.

MobiActions Gaming For Toshiba

The good folks at Mobiactions are in the news again with another exciting mobile interactive game campaign to promote Toshiba’s new Note PC’s in Japan. The Toshiba branded game uses the latest Mobiactions with Veeplayer mobile interactive video and voice response (IVVR) technology so users can dial in and immediately play a fun game that allows them to score points and win prizes.