Japan Market
Japan Market

Japan Market

Vodafone K.K.'s New KOTO Handset Fuses Japanese and Modern Designs

Vodafone K.K. announced today that after late May it will offer the new KOTO -V303T- model by Toshiba with a look that fuses elements of traditional Japanese and modern designs. The KOTO is a design model that combines traditional Japanese and modern elements based on the concept of universal beauty in the present. In addition to incorporating elements of the koto form, the dial keys have been delicately constructed like koto strings.

Vodafone Happy Talk?

Wireless Watchers will have noted that it’s changing-of-the-guard season in Japan, with NTT DoCoMo’s Keiji Tachikawa about to move on just as the company enters a self-described “paradigm shift.” We believe we know what his successor, Executive Vice President Shiro Tsuda, will be up to — mainly because DoCoMo strives at every opportunity these days to tell one and allit’s not a carrier any more, but rather a budding e-commerce service platform provider. More intriguing, however, are the senior staff developments at Vodafone’s struggling Japan opco, Vodafone KK (struggling, that is, through a device dry spell that won’t see any significant new 3G models out until the fall). Big V has just shipped over a new COO, David Jones, who has arrived, we guess, with a briefcase full of spring-cleaning items. Certainly the appointment of a new chief operating officer hints at a change of gear for the company. Is this a push to boost the lagging 3G provider from neutral to at least first gear?

New EZNaviwalk GPS Price Plan

KDDI has set a new usage fee of 95 yen per usage for EZNaviwalk, a GPS based location idenfication service for pedestrians. EZNaviwalk’s monthly service fees are 315 yen or less, and beginning the end of this April, the service will be available for one time users for 95 yen for a period of 24 hours. EZNaviwalk “navigates” users to destinations by showing on their handset screens their current location and their ultimate destinations which could be shops and restaurants.

Vodafone's New Shibuya Megastore

Vodafone's New Shibuya MegastoreOn April 1, Vodafone Japan opened its 5-floor, 890-square-meter flagship megastore in Shibuya and we were there to cover the event and take a peak at some of the goodies on hand. Japan Wireless Watchers will know that Shibuya makes or breaks fashions for Japan’s youth market, and i-mode is commonly said to have been popularized in Shibuya. For Vodafone, the new store is part of a public relations blitz to complete the rebranding of J-Phone amongst Japan’s vital teens and tweens market ahead of a big 3G terminal push later in the year. We were a bit disappointed that Vodafone didn’t have anything really new on offer in terms of new services or handsets to coincide with the big opening, but as a rebranding tool the store — located centrally on one of Shibuya’s main drags — is probably worth a thousand billboards. Full Program Run-time 6:04

DoCoMo W-CDMA FOMA Adds 0.72 Million

FOMA is finally flying for NTT DoCoMo, with the 900i series proving a huge hit. Last week DoCoMo announced that its 3G subsriber base had topped three million and the figures in from Japan’s Telecommunication Carriers Association show that for the first time in over half a year DoCoMo is punching toe-to-toe with KDDI for new subscribers. In fact, it was a very close call; for March 2004 DoCoMo raked in 723,800 new 3G adds against Au Group’s 742,800. The point: The 900is are living up to the hype.

Vodafone Unveils First TV/ Radio Mobile Phone

Vodafone strikes back! Those of you who have read this week’s Viewpoint will know that Toshiba is running silent and deep on its digital TV tuner mobile phones…but meantime they’ve come up with Japan’s first TV/ Radio phone for…Vodafone! Wow! The V401T beats NEC’s groundbreaking V601N, Japan’s first TV mobile phone, in several important areas. First; the 2.2 inch screen is upgraded to QVGA; second, the V401T is also capable of 12 minutes of program recording time; and third of course, there is the radio…They’ve actually gone and done it. Cool!!!… And now the caveats…

FOMA's IT-House 3G Field Testing

NTT DoCoMo, Inc. announced today it will field test a controller that enables home appliances to be operated with 3G FOMA® handsets. The controller enables operations such as programming the recording of a TV program and then viewing the playback on the phone, turning air conditioners and lights on an off, and viewing live video from the controller’s built-in camera. WWJ’s video program from CEATEC in Oct. ’03 features a demo. of the technology.

Survey of Japan's Wireless Market

Survey of Japan's Wireless MarketResearch house and consumer survey firm INFO PLANT recently held a seminar on the main themes and directions of Japan’s wireless market in 2004. INFO PLANT’s C-News editor-in-chief Tomoki Sakaino began with some interesting comparisons between the Korea and Japan markets before offering unique insights into the prospects for FOMA and FeliCa this year; he also reviewed studies into attitudes about DoCoMo’s new 900i-series 3G handsets and TV broadcast content for mobile devices. Full Program Run-time 19:28

TD-CDMA: New 3G Standard Trials

Softbank Corp is rushing to break into Japan’s 8-Trillion Yen cellular phone market by every possible means, even though there are already four dominant cellular operators. “We will start the business one way or another,” said Masayoshi Son, president of Softbank. Some experts predict that Softbank will offer a cheaper price for the TD-CDMA based data communication service than existing competitors.

DoCoMo to Release SH900i 3G Phone

NTT DoCoMo, Inc. announced today that the SH900i, the fourth handset in the new 3G FOMA 900i series, will be released on March 20, 2004.The SH900i, like other 900i models, is equipped with a Macromedia Flash browser to enjoy rich content enhanced with highly fluid animation. It handles Flash applications of up to 100K and is equipped for richer, more sophisticated online games than ever before.