Editor’s Note
Editor’s Note

Inside Update on SoftBank Takeover

In addition to my comments in yesterday’s WWJ email newsletter, additional details have been provided by a Tokyo-based industry analyst. In a note to investors sent earlier today, CLSA’s Kieran Calder provided a wealth of data on the implications of the impending Vodafone KK takeover. These include SoftBank moving very quickly to integrate Vodafone (a hallmark of Masayoshi Son’s style), aggressive new sales targets and a looming retail price war (WWJ subscribers log-in for details).

Our 5th Birthday!

Our 5th Birthday!This week marked a major milestone for WWJ! In one form or another, I’ve been writing this email newsletter for five years — and what a five year term it’s been!

I spent a couple hours last night looking over past WWJ newsletters, and was struck by how much Japan’s mobile scene has changed. In 2001, when I started writing a weekly mobile-focused newsletter for J@pan Inc, i-mode had just celebrated its second birthday, KDDI had yet to roll out CDMA 1X services and the No. 3 competitor in the market was known as “J-Phone.”

Today, DoCoMo is far in the lead with their 3G FOMA service and music and TV are the new hot trends; i-mode itself has become almost dasai (uncool). KDDI have created one of the mightiest and most unified mobile platforms on Earth, with GPS-based blogging, shopping and PC Internet integration drawing huge usage. The company formerly known as J-Phone is about to become the company formerly known as Vodafone as Masayoshi Son attacks 3G mobile with the same successful discount focus with which he attacked NTT and home broadband.

Bonus ‘those were the days’ tidbits via the WWJ Newsletter after the jump!

Nice to See WWJ Being Aped…

Your ever-vigilant editors noticed this weekend – see below – that Engadget is looking for a video producer. Now, why do all the other cool mobile media sites pick up $26 mn in funding from the AOLs of the world.. and then decide they should start producing online video? We’ve being doing it for years — without the deep pockets. To Engadget’s credit, they often pull the latest WWJ reports. End of rant; we now return to our regular, video-enhanced, programming… 😎

WWJ: Back from A Perfect Storm

By Daniel Scuka, WWJ Editor in Chief
Thanks to everyone who dropped us a note in the past two weeks while WWJ weathered The Perfect Storm: the power surged, the hard drives choked, the server crashed and the database disappeared. But the patient has recovered, and we expect to have everything tidied up shortly (if you find any broken links or misfunctions, let us know). Please accept our sincere apologies for the interruption! We now return to our regular, cutting-edge wireless coverage.

Please Remove that Email List

Yesterday’s Japan Times reported that a web site in Guam temporarily allowed access to a list of some 320,000 DoCoMo email addresses. NTT DoCoMo asked the offending company to take the list of the Net, which it did. How does a site operator in Guam (a US territory) get their grubby hands on several hundred thousand DoCoMo email addys? And why simply make them public (rather than reselling them)? And what’s happening with the list now? Some Monday mobile madness we thought you wouldn’t want to miss…

Mobile Intelligence Japan Wrap!

Mobile Intelligence Japan Wrap!On Friday, the MIJ team wrapped up the October mission to Tokyo and headed home to the Heartland for happy hour and some relaxed networking; everyone was pooped but delighted with the program (so said the team, not me the organiser!).

After a full day Wednesday at CEATEC to view fuel-cell mobile batteries, digital-TV handsets and a super new satellite pocket rocket from DoCoMo, we spent Thursday and Friday back on the MIJ agenda, meeting with, respectively, an LBS application developer, a major content aggregator, an alternative mobile payment provider (to find out what to do when your content is just too pricey for the official menus), a mobile marketing manager and a 3G carrier, among others. Thursday evening was another highlight as we met with Andrew Shuttleworth, one of Tokyo’s most knowledgeable and opinionated mobile application usability gurus, and a trio of young, female, non-tech Japanese college students who utterly tore apart preconceived notions of why Japanese use mobile like they do. (What? You mean you don’t like to pay for content??)

Listen to WWJ’s Lawrence Cosh-Ishii and Daniel Scuka begin_of_the_skype_highlighting     end_of_the_skype_highlighting on Dave Graveline’s “Into Tomorrow” live at CEATEC; from 11:00-mark via MP3 Here.