“Live!Aurora” is beaming the sights of the aurora borealis from Alaska straight to mobile phones in Japan. Due to the time zone difference, Japanese consumers can enjoy the sites of the aurora between lunchtime and evening. As well as being able to watch streaming video of northern lights, the site also offers video on demand and still images for download. Offered as a subscription service costing 315 yen per month ($2.60).
Ever since the first ringtone sites began appearing on NTT DoCoMo’s i-mode menu back in 1999, most mobile music content providers in Japan have pushed to have their services appear on the ‘main menu’ of the wireless carriers. This ‘closed garden’ model has been widely criticized for putting too much power in the hands of the wireless carrier. However, it has still been attractive to CPs because of the enormous traffic that comes from the carrier’s menu, as well as the convenience of having customer billing handled by the carrier.
For the past seven years, CPs have flooded Japan’s three major wireless carriers with thick, 150-page proposals, in the hopes of getting their ringtone, mastertone, or other content listed on the menu. Despite the high barrier of entry and heavy restrictions, this method has until recently been the preferred way to operate a mobile music service in Japan.
Warner Music has partnered with Catalyst Mobile to roll-out Rhino Music Service as an official content offering on DoCoMo’s i-mode menu. The service will provide monthly subscribers – at 315jpy – with search, recommendation, preview, and downloading of individual assets. Other features also include ‘This Day in Rock History’ trivia and ‘Songs You Know Ring Tone Corner.’
Over the past few years, I’ve often been asked if file sharing – especially music file sharing – is as widespread in Japan as in the US and Europe. My answer has generally been something along the lines of ‘it certainly exists here, but the number of people doing it is pretty small compared to most other countries.’ In just the past year, though, we’ve seen a sharp increase in action taken by Japanese record industry and
copyright organizations to step up efforts against file sharing.
I suppose it’s not so surprising that mobile file sharing has become a major concern here – after all, 90% of digital music downloads in Japan are to a mobile phone. Researching further, though, I was a bit taken aback at just how prevalent these free mobile sites are, especially compared to just one year ago, which was the last time I had looked into the issue.
CDC Mobile announced it has entered into a letter of intent to make a strategic investment in BBMF Group Inc, a leading 3G content provider in Japan. This will be the first of CDC Mobile’s targeted investments through its recently announced US$100 million 3G Content Partner Program designed to provide first-mover advantage in the anticipated 3G content market in China. Under the letter of intent, CDC Mobile intend to invest US$20 million in convertible bonds issued by BBMF Group Inc. and the two companies would form a strategic alliance in operations to jointly target 3G markets in Japan and China.
Napster announced the launch of it’s mobile music service on KDDI so Au brand customers can access Napster library through the EZ web network. Programming features, include personalized recommendations, featured artists and new releases, exclusive music and chart information. Napster Mobile made its Japanese debut this past November when it launched on DoCoMo’s i-mode platform.
