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Content Providers

Applix Offers Mobile Game Deployer

Aplix announced [in Japanese] they will introduce their Mobile Game Deployer – MGD – application targeted at domestic content providers in order to enable auto transcoding for the Windows Mobile Marketplace. Designed to convert existing i-Appli programs, originally configured to run on i-mode terminal specs, the software will apparently also handle the tricky touch and rotation panel functions.

Mobile Website Flash Creator

NEC BIGLOBE announced it will introduce a mobile site Flash creator platform, under a SaaS model, as of today. According to the release, a multi-design template driven offering is used for the construction of mobile websited so clients need only add the text and images, no special skills are required. The package fee is quoted at $1,500 for initial setup and $5k per month for hosting with stated target of 300 clients in 36 months for a cool 1 Billion jpy. Adobe Flash has been a standard pre-install, by all operators on all handsets, since 2004 in Japan.

YAPPA Rolls MagaStore iPhone App

The good folks over at YAPPA have launched an interesting platform, in conjunction with Dentsu, for browsing and purchasing magazines. The MagaStore, initially targeting the iPhone but eventually available for other mobile platforms, debuts with 30 titles provided by 20 mainstream publishers including Asahi Shimbun, ALBA, Kodansha, Shogakukan, Shinchosha, SONY, Hankyu and Fuso.

DoCoMo Takes Position in PacketVideo

DoCoMo just announced it has acquired 35% of PacketVideo for $45.5 million in all-cash transaction effective immediately. The companies have worked together over the last 10 years, with the PV CORE technology embedded into over 90 FOMA models, and continued growth in the mobile multimedia space the companies statement suggest it’s a natural evolution. Considering the recent JV with AVEX to launch BeeTV this spring, and expected moves into other markets, this strategic alliance may well prove most interesting as next-gen. networks come into place.

Custom QR Code for Marc Jacobs Japan

Those talented and hyper-creative folks over at SET Japan keep cranking out the stylish QR codes with the un-veiling of their new creation for Marc Jacobs Japan. According to this announcement the latest design is a hand-drawn feature of the company mascot – Miss Marc – and will be used to drive traffic to their newly minted mobile website which launches today. Talk about style meets function.. Nice One!

QR Code Book with Twitter Feed

You just gotta love this simple yet effective innovation. An online bookstore in Brazil launched a campaign using a new exclusive book with only QR Codes inside.. so far so cool. However, the ‘never ending story’ routinely pulls keywords from Twitter feeds to keep updating the content! The first edition is already sold-out and they are looking at this platform now for future concepts as well. No doubt the good folks over at Denso Wave would be thrilled to hear about this one.

Manga Mode Launches in Europe

DoCoMo just announced that they will provide popular Japanese manga content for Europe with offerings via Bouygues Telecom becoming available as of today. The initial library of translated titles, including; NARUTO, DRAGON BALL and DEATH NOTE all published by SHUEISHA Inc., will be accessible under the the MANGA MODE section of the carriers mobile portal along with a dedicated reader.

MCN Powers Smart Search

MCN-Inc. has announced they have enabled the launch of Smart Search for Philippine-based Smart Communications, a wholly-owned subsidiary of PLDT. Smart Search is an SMS triggered discovery service that will be targeting the companies 37M subscribers who can use a shortcode to text queries for their favorite downloadable music content. Smart Search will be available for free during an initial promotional period after which each successful search will cost P1.00 per transaction.