Israeli i-mode in Trouble?
Launching the i-mode platform last September was supposed to be Israeli wireless operator Cellcom’s most important innovation in years, and one of its most significant ever. It was designed to distinguish Cellcom from the other wireless operators and substantially boost the company’s content revenue. Timing is everything in life, and that’s true for i-mode, too. Its fate was sealed the moment that Cellcom’s new owners replaced the company’s management. The new team, headed by CEO Amos Shapira, doesn’t believe that i-mode should be Cellcom’s main content platform. (We’ll take this article with a pinch of wasabi for now — Eds.)

At a Tokyo press conference today, Vodafone Japan announced four new 3G terminals including a model provided by Korean maker Samsung. This is the first Samsung model to become available in Japan. The Vodafone V804SS (image at right) is said to be the world’s thinnest 3G handset and features a 2.3-in QVGA main LCD display, 2 cameras, stereo twin speakers, music features and the “Deru Moji” 3D Pictogram Display. The other handsets include models from Sharp (V804SH), NEC (V804N) and Toshiba (V904T).