93% Subscribe to Mobile Magazines
INFO PLANT recently conducted a nationwide survey during a one-week period of mobile phone users, via the Toku-suru menu on NTT DoCoMo i-mode, and based the following results on 4,987 valid responses. 93.2% of all respondents had subscribed to receive mail magazines on their phones. 39.6% of them have signed up to 3-5 different ones. The largest portion of the users have signed up for 3-5 mail magazines (39.6%), followed by 6-9 (19.1%), and 1-2 (16.2%). Looked at by gender and age, over 20% of those subscribed to over 10 mail magazines were males and females in their 40’s, which was higher than any other age group.