Keitai by COACH via KDDI
Coach and KDDI have announced they will offer limited edition COACH branded handsets – 1,941 units available, based on the company being founded in 1941 – from December. These models are produced by SonyEricsson using the Full-Change skin styling features with a focus not only on exterior but also the main menu and standby screen. It should also be noted that – at least from what we can tell – the retail price of, not suprisingly, 19,041jpy (about $200usd) is only for the accessories. So clients will need to buy the main handset – at open market price – as well thank-you very much. Here’s to betting they sell-out in a heartbeat!
They have also launched a mobile campaign site and are running an engagement marketing play over the next month to give away 30 units for all those Shibuya girls dreaming of a Coach Christmas.