End of an Era: Reflections on Ringtones
It seems like only yesterday that polyphonic ringtones were all the rage in Japan, with mobile content companies frantically hustling to create MIDI-like files for all the popular songs in first 4-voice polyphony in 2000, followed by 16-poly in 2001 and 40-poly in 2002. Although many in the mobile industry thought the ringtone market here had peaked by that time, it somehow managed to keep growing for another three years. In fact, it has really only been in the past seven months or so that we’re finally seeing the major shakeout here that was expected several years ago.