NTT, Sega Testing 3D Technology
NTT and Sega Ltd. have started a joint experiment that utilizes object recognition technology developed by NTT Laboratory; the technology gives hyperlink functionality to patterns (trademarks, signboards, posters, etc.) as well as to solid things (commodities, etc.) that exist in the real world, and enables combination with various services on the Internet. The technology utilized in this experiment was developed by the NTT Cyber Communications Laboratory. NTT will conduct a verification of business applications through this joint experiment, while Sega will examine the development of new contents that use the technology.