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GREE, Mobage and others agree to limit youths monthly spending on mobile social gaming networks in Japan: http://bit.ly/JgulOL
You had to see this one coming – if they didn’t do.. no doubt regulators would be stepping in.. [Eds]
Major social networking game operators Gree Inc. and DeNA Co. have decided to limit young users’ monthly spending on their game content at Â¥10,000, sources said Tuesday.
They made the decisions in response to growing calls for such caps to be introduced as many young customers tend to spend tens of thousands of yen a month partly to obtain game characters.
Starting Thursday, Gree will limit monthly spending at Â¥10,000 for users aged between 16 and 19 and at Â¥5,000 for those aged 15 or under. DeNA will introduce a monthly cap of Â¥10,000 for users aged 16 and 17 in June. The limit for users aged 15 or under will be set at Â¥5,000.
Gree, DeNA and four other social networking game service firms – NHN Japan Corp., CyberAgent Inc., Dwango Co. and Mixi Inc. – have discussed how to ensure proper use of such game sites by young people at their joint committee set up in March.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!